An effective web presence is the key to success for a car dealership in this digital era. As most consumers look for their preferred vehicle online long before stepping into a showroom, it becomes significant for you to enhance your brand’s online presence. In fact, vehicle dealerships should look for unique and powerful ways to present their inventory, and interact with potential buyers.
One such unique way is integrating 360 spin visuals to make the website more interactive, and offer a personalized approach to the buying experience. In this blog, we will discuss what Spin 360 is, how it works, the benefits of integrating it, and more.
What is Spin 360?
Spin 360 for vehicle dealerships is an advanced digital technology that allows customers to explore their desired vehicle interactively. With this tool, customers get a 360-degree virtual experience of the car, with a complete view of its interior and exterior. Integrating Spin 360 software into your business will allow you to improve your online business model and let buyers have a detailed look at their preferred vehicle from different angles.
How Does Spin 360 Work?
Spin 360 is an easy-to-use tool by Spyne, which helps dealerships create interactive 360-degree visuals of their vehicles. These visuals require low effort on part of the dealership, while helping them capture buyers’ attention and generate leads. To use this tool, you must take pictures of a vehicle in your inventory from all angles, including exterior and interior. Once you have taken the pictures, you can upload them to our dealership car software.
After uploading the pictures, the AI software will spin its magic, stitch the images together, and give you an interactive 360-degree spin view of the vehicle. If you have integrated the Spyne.ai software into your website, it will embed the Spin 360 views automatically onto your VDPs. Hence, your potential buyers can enjoy the immersive view and zoom in and out for details, such as the dashboard, seats, wheels, etc.
This tool has been specially designed for used car dealers. Every second-hand vehicle has its own imperfections, like dents, scratches, etc. It’s difficult to capture the details accurately, and showcasing it even more so. With Spyne’s Spin 360 you can do that and more in just a few clicks!
How Spin 360 Evolved the Automotive Industry?
With the advancement of technology, car dealerships are exploring new channels to fulfill the changing customer requirements. Moreover, as the automotive industry is transforming, customer demands are changing rapidly, making it crucial for dealerships to adapt to such changes.
As the traditional car dealership marketing channels and distribution models grow outdated, dealers require changes to adapt to new consumer trends. Hence, this is where the need for Spin 360 arises, as buyers nowadays prefer to check their preferred vehicle’s details online. The software helps dealerships create smooth 360-degree videos, which offer an immersive experience to the buyers, who can now conveniently check the car’s features from the comfort of their homes.
What Are the Benefits of Spin 360 for Vehicle Dealerships?
The power of Spin 360 car dealership software enables dealerships to offer a unique buying experience to their customers.
Here are a few benefits of it for your car dealership website:
1. Immersive 360-Degree Views
One of the key benefits of integrating the Spin 360 feature into your dealership website is the immersive 360-degree car viewing experience. It helps buyers to digitally examine any vehicle’s exterior and interior. Moreover, customers can check the car’s comfort, infotainment system, and additional features through it. Hence, it gives you an added advantage over competitors in offering an immersive viewing experience.
2. Enhanced Customer Engagement
Spin 360 is one of the best tools to enhance customer engagement for a car dealership. You can integrate this tool into your dealership website to create a more interactive and engaging experience for your buyers. The more one engages on your website, the higher your sales potential!
3. Building Trust Among Buyers
Another key benefit of integrating the Spin 360 tool into your car dealership website is that it enables you to build trust among buyers through transparency. Buyers can explore every aspect of their desired car – all the features it offers, all the damages it has (if any) – with the help of this tool, thus making an informed decision when buying a vehicle.
4. Enhanced Online Visibility
You can improve your brand’s online visibility when opting for the Spin 360 feature for your car dealership website. The immersive and comprehensive viewing experience enables you to stand out from competitors and rank at the top of the search engine result page. In addition, you can boost shopper engagement and enhance your business.
5. Increased Leads and Sales
Apart from all these benefits, the key benefit of opting for a Spin 360 feature from reputed companies, like Spyne, is increased lead generation and sales. With the affordable price of the AI-powered 360 car photography – compared to the traditional way in a turntable photo booth – you get an incredible ROI!
What Are the Technological Advancements in Spin 360?
As a car business owner, technological advancements are swiftly changing the way you record information and engage with your customers. Furthermore, the future of the automotive industry and Spin 360 photo booth has several fascinating possibilities.
The following are some of the technological advancements you will get with the new 360 Spin tool by Spyne.ai:
1. Enhanced Resolution
The traditional Spin 360 tool has stitching issues that cause seams between the captured images and videos to offer a seamless viewing experience. However, the viewing experience became more immersive and realistic with technological advancements. For instance, Spyne.ai enables you to increase the resolution and get a smooth transition for a better 360-degree viewing experience, all done automatically with AI.
2. Quality Assurance
The 360-degree spin tool makes no compromises on the quality of car visuals, matching or even surpassing traditional photobooths. The AI system automatically makes color corrections, marks hotspots, and stabilizes the visual. Spyne offers two levels of quality check – AI automated, followed by manual check by an engineer – to ensure that you only get the best results.
3. Integration of Virtual Reality
Gamification of car buying journey improves the sales potential, and virtual reality is one of the best ways to do it. You can present the 360-degree virtual spin experience as VR, encouraging the customers to put on a virtual reality headset and explore every angle of their desired vehicle. In addition, you can use this feature to inform your buyers about any specific feature of your vehicle.
4. Automation and Artificial Intelligence
The incorporation of artificial intelligence (AI) is making life for all businesses, especially in the automotive digital retail space. For instance, the Spin 360 tool uses the help of AI to offer an immersive viewing experience. You can automate tasks such as background removal, stitching images, and adding hotspots for specific information with the help of such tools. Moreover, it reduces overall costs and saves time in creating optimized software for your audience.
5. Interactivity and Accessibility
The changing expectations of buyers for their purchase experience make it crucial for dealerships to adjust to the latest trends. With the integration of Spin 360 into your website, you can attract more buyers and make your website user-friendly. In addition, the Spin 360 price is quite affordable which enables you to enhance your brand’s online visibility cost-effectively.
How Spyne Helps Car Dealership Through Spin 360 Feature?
Are you still only relying on car pictures for your website to attract buyers? Well, your online inventory may look outdated and not attract buyers. Hence, you must opt for the Spyne.ai Spin 360 tool to enhance the look of your website and attract more buyers. Here are a few ways in which Spyne can help your car dealership business:
1. Exterior and Interior Spins
One of the key functions of Spyne.ai is that it enables you to capture high-quality 360-degree video and images of your car’s interior and exterior. The tool can automatically stitch such videos and images to create an immersive Spin 360 with proper details. It helps your customers to virtually explore the vehicle’s every angle from the comfort of their home.
2. Interactive Visuals
Spyne offers a turntable feature where the buyer can drag around to move the car. It gives a unique experience for the buyers where they can inspect their desired car from every angle. Moreover, they can switch to the interior to check every detail, giving potential buyers a thorough 360-degree perspective.
3. Hotspot Tagging
Apart from the above two features, Spyne provides interactive hotspots with 360-degree spins. You can add these hotspots to explain any specific feature of your car. The buyer can click these hotspots to get additional information about their desired car. Moreover, these hotspots can open high-resolution images for a closer look or check the videos you have linked to showcase the car’s functionality.
4. Customize the Background
One key aspect that keeps Spyne ahead of its competition is the car background replacement feature; our AI system can place your vehicles in more than 100 unique settings in the final output, no matter where you shoot. You can use Spyne’s virtual studio console or download the Spin 360 app which allows you to customize the car’s background according to your desired requirements. Moreover, these customization options enable you to give a unique look to attract new buyers and save on expensive studio costs.
How to Create Spin 360 Using Spyne?
Spyne has one of the best Spin 360 software that enables you to capture car images and stitch them together. Here are a few simple steps you can follow to create 360-degree visuals of your inventory through Spyne:
1. Download the Spyne Application
You can download the Spyne 360 application from Play Store or App Store to create a Spin 360 for your car dealership. The links are provided here:
Spyne Automotive on Google Play
2. Capture Images and Videos
Once you have downloaded our Spin 360 app on your mobile phone, you can walk around your vehicle and record a complete video. Keep your camera at a stable angle and follow the instructions on the screen. Be sure to capture a complete view of the entire car.
3. Stitch the Images Together
After clicking pictures and taking videos, the AI will process the videos/images to stitch them together automatically and create a 360-degree spin for your car.
4. Enhance and Edit
Once you have created the basic 360-degree spin image, you can edit it according to your specific requirements. For instance, you can adjust lighting, choose from several background options, and add hotspots with information related to the car.
5. Host Your Virtual Showroom
After editing and enhancing the 360° image, you can host it on your website. It will allow your buyers to get a unique and interactive way to check their favorite car from every angle.
Final Word
Overall, the integration of Spin 360 into your car dealership website will significantly affect your brand’s online visibility. You can offer an interactive and immersive experience to your buyers, where you can capture the buyer’s attention more than traditional descriptions and static images.
Moreover, integrating the Spin 360 software into your dealership will boost customer engagement and build trust with the buyers. You can also generate more leads and sales through this modern-day tool. As the digital landscape continuously evolves, you can utilize innovative solutions like from Spyne.ai to meet your buyer’s expectations.
  
