Automotive retail as an industry is rapidly growing. Due to this, dealerships are turning to more advanced and sophisticated solutions to help sustain their presence. Findings of recent studies agree that up to 91% of companies use CRM systems. OEM CRM has equal importance, if not more, in driving the foundation of large automotive manufacturers.
This blog will tell you the importance of OEM CRM, how it validates a manufacturer’s operations, and its contribution to customer satisfaction.
What is OEM CRM?
OEM stands for Original Equipment Manufacturer, and it is a business that produces components that are later sold as the final product of another company. In an automotive sense, this refers to the parts originally installed in a vehicle when it’s manufactured.
An OEM CRM is software designed for these franchises to manage customer interactions in the automotive industry and improve processes. Finally, they enable customer contact management, sales automation, secure customer visibility, and build stronger relationships.
Top 10 Benefits of OEM CRM in the Automotive Industry
CRM OEM benefits include maximizing lead quality, efficiency of sales, customer engagement, and data-based decision-making. Through these elements, automotive CRM for OEMs can understand their customers better and forecast demand based on current market trends. Denoted below are more benefits of OEM CRM.
1. Enhanced Customer Engagement
OEM customer relationship management systems help understand customer preferences better, allowing for more targeted marketing and personalized interactions. OEMs can focus on improving the quality of their service once they are aware of customer demand.
2. Flexibility of Solutions
The extent of the flexibility an automotive CRM provides allows these manufacturers to create and personalize workflows. Customize distinct functions based on different customer personas to address the varying needs of each individual. Data from various sources can be linked to an integrated customer information system.
3. A Scalable Software
The framework of a car dealer CRM system should fit growing businesses. It must work well in all scenarios and accommodate additional data based on the updated automotive market. Along with this, in-built maintenance support and system updates should function smoothly.
4. Seamless and Thorough Integration
It’s a given ability of CRM solutions to integrate seamlessly with systems like DMS and inventory management. This integration creates a central hotspot where all information is collected, and operations are streamlined. Auto dealer CRM integration supplies the consistency of customer data on numerous marketplaces.
5. Data Dashboards for Analysis
CRM systems organize and analyze customer data, allowing manufacturers to compare it to historical information. A comparison between current and past data enables franchises to identify areas of improvement. Evidently, predictive analytics can also be used to forecast demand.
6. Lead Prioritization
Lead tracking and nurturing are boosted by qualifying potential customers for sales opportunities. By doing this, an automotive company strengthens its marketing tactics when a lead is ranked according to activity and prospects.
7. AI-Optimized Productivity
By leveraging AI into a manufacturing CRM’s functions, productivity increases tenfold. Therefore, automating routine tasks, pulling leads from multiple sources, and automating sales processes fuel the manufacturer’s functionalities.
8. Ensures Maximum Collaboration
Customer service records under a single database allow all departments to work as a unit. When information is accessible to all teams, it maximizes their communication and improves data consistency. There’s less need for a thorough review, and processes speed up.
9. Facilitates Goal Accomplishment
Power greater efficiencies and check multiple tick boxes with automated CRM. Therefore, slow order processing, sluggish response times, and information overlap are eliminated. This helps reach new business heights and secure new leads.
10. Accessible Information
A cloud-based CRM system makes all valuable information accessible at any given time. Data that can be viewed from a singular and navigable interface fuels work from remote places. Mobile-accessible customer history can be viewed anywhere, and market updates can be tracked easily.
Top 10 Features of OEM CRM in the Automotive Industry
Your OEM CRM provider should work alongside your automotive business to provide the best. So, these features should facilitate connected vehicle services, individualized experiences, and AI-supported performance insights. Automotive CRM systems should grow with a franchise throughout sales and adapt to every update.
1. Connected Vehicle Management
Subscriptions, fees, and services for connected vehicles are integral to a CRM OEM. Managing user accounts, enabling or disabling features based on subscriptions, and technical customer support target personalized experiences. Using this, car manufacturers can design services based on a customer profile to fit a driver’s needs, such as music preferences or navigation routes.
2. Interactive and Impactful Offers
Spice up your offers and skyrocket sales techniques by adding depth through interactive features. Highlight standout details of the top vehicles and quote a spotlight feature to improve conversion rates. Give customers an offer they can’t refuse.
3. Used Car Market Insights
Enter vehicle data, get a damage report, and the final going price automatically. Also, you can track every step of the refurbishment process and get a market-accurate price based on its current state. Publish your vehicles on all online used car marketplaces with newly generated and fresh data.
4. Brand Impression Management
Function as a singular voice and promote consistency with a brand image. So, this can be a logo, tagline, or design that speaks for your manufacturing company. CRM services can embed these details into your online marketing templates to strengthen your brand.
5. Fleet Organization Hub
A whole new and unique segment can be created for fleet orders. Automotive OEM can focus on car rental companies that order vehicles in bulk. So, CRM streamlines inventory processes here by logging real-time updates on vehicle availability and restocking schedules.
6. Lead Generation Techniques
Maximize lead capture and prioritization from any online source by leveraging OEM CRM automotive CRM tools and CRM auto solutions. As a result, you can monitor and consistently interact with leads to keep sales windows open and increase conversions.
7. Demand Forecasting
Predict future performance and denote expected demands with data-fueled reports. Analyze current trends to create strategies on how to improve future marketing tactics. Therefore, comparing tangible results with forecasted demand allows you to plan and create achievable benchmarks.
8. Customer Data Segmentation
Contact management of customer activity, basic information, vehicle preferences, budget, and servicing appointments is the baseline for any automotive marketing software worth its salt. Additionally, it streamlines customer communication by having information accessible under a single platform.
9. Automation of Tasks
Processes that make customer interaction more personal, like email follow-ups, servicing appointment reminders, and promotional messages, are automated. Additionally, this allows faster lead management and makes time for outbound calls to potential customers. So, execute targeted and send them out simultaneously with efficient OEM CRM.
10. Customization for Memorable Experiences
By combining various features of a CRM system, you not only enhance customer experience but also promote healthier business operations. It should be the first point of contact for your manufacturing business and a reliable source of information for your customers. This way, the sales process is pleasant and leaves a lasting impression.
List of Top 12 OEM CRM Providers in the Automotive Industry
OEM CRM providers in the automotive industry perform more brand-centric functions to further an automotive manufacturer’s reputation. From managing customer contacts to overseeing lead capture, these systems encourage automotive aftersales activity. Here is a list of the top OEM CRM examples:
| CRM Provider | Overview of Key Features |
| Spyne | Spyne’s CRM OEM software offers features like lead management, customer profile segmentation, product-level quotes, and order management. |
| Hubspot CRM | Hubspot’s OEM software tracks leads from multiple sources and so, allows OEMs to monitor deals and forecast revenue. |
| Salesforce CRM | Enables managing driver and vehicle data effectively. Offers feature subscriptions and harmonization of customer data into a single profile. |
| DealerSocket | Digital retailing tools for OEMs to automate campaigns and streamline sales processes. |
| VinSolutions | OEM vehicle inventory management solutions and integration with DMS systems to ensure information consistency. |
| Zoho Corporation | OEM-centric customization options to cater to various manufacturer needs. OEM Enterprise edition offers features to boost sales productivity. |
| CDK Global CRM | Data analysis for OEM marketplaces to forecast demand and predict future sales revenue. Offers multiple marketplace lead management. |
| Pipedrive | Filters and manages customer lists for OEMs to target specific demographics. Also, it provides seamless workflows through integration with project management software. |
| Zendesk | Sales management for OEMs through reporting analytics and lead tracking from various online platforms. |
| DealerPeak | Tools for deal management like desking solutions, trade appraisal, and proactive alerts to OEM personnel. |
| Monday.com | Offers lead cycle monitoring for OEMs requiring no technical expertise. Manages customer contacts and automates processes, |
| SAP CRM | Manages product configurations, handles bulk orders, and service contracts for OEMs. |
How Spyne’s CRM Can Help Your Automotive Manufacturing Company
From ensuring the smooth functioning of the automotive supply chain to providing the best after-sales follow-ups, Spyne’s customer interaction management software stands strong. So, by delivering flexible, scalable, and reliable automotive solutions, Spyne ensures your OEM company has a satisfactory and goal-oriented experience.
1. Concise Display of Customer Data
One of the standout features of our retail AI suite is Spyne’s ability to consolidate customer data effectively. A customizable and easily navigable dashboard eliminates double-checking customer information across different sources. From the basic details like customer profiles to more complex and personalized information like their preferred vehicle or budget range, Spyne’s display board makes navigation efficient.
2. Lead Generation from Multiple Sources
Automotive CRM can gather leads from various sources like your online marketplaces, vehicle listings, and dealership websites. A dealer management system segregates all the leads and then qualifies them based on rank. So, this enables your automotive company to prioritize high-value sales opportunities and cater to newer preferences.
3. Automotive Lead Recovery
Our system is excellent at gathering leads, but can it re-discover lost ones? The answer is yes. As an outbound marketing method, we analyze current customer preferences in our database to send promotional messages to potential leads. So, when a match is found, it helps pull in numerous new leads and re-engage with lost ones even more. Using this, referral programs and exciting offer alerts are sent to re-discovered leads to strengthen a prospective deal.
4. 24/7 Automotive Customer Engagement
Even in your absence, your business does not stop accomplishing its goals. Evidently, this is possible due to our reliable and brilliant OEM CRM AI-receptionist bot. Trained to supply customers with information on vehicle features and pricing details and schedule appointments, our agent keeps things up and running behind the scenes.
5. Marketing Automation
A striking feature of our automotive call center services is the ability to send out reminders and promotional messages efficiently. What were once painstakingly long and mundane processes are now automated with Spyne’s AI. Using this, you can interact with customers, send personalized messages, and liven up your OEM marketing strategies with intuitive automation.
Conclusion
Spyne’s Connect.ai is an advanced but extremely accessible product that enables OEMs to boost their company operations like never seen before. Pondering business goals and devising a proper sales plan is important, but choosing the right technology provides excellent support. OEM CRM strives to make deals pleasant and profitable for the automotive company and the customer. Lead generation, data transfer, and successful collaboration are guaranteed when used wisely and to their full potential.
  
