Facebook has grown from a social networking site into one of the most powerful online marketplaces. Facebook Marketplace is one of the most user-friendly ways to manage listings, inventory, and ads for car dealers or individuals looking to sell used cars, making it easier to reach potential buyers. Learn how to sell a car on facebook marketplace with Spyne.
Launched in 2016, Facebook Marketplace quickly became a home for millions of small businesses and sellers. Growing 3x globally in the first year alone, this means it’s a perfect destination with over one billion active users to access more than 200+ locations around the world. You can sell either through a dealership or directly on your personal Facebook page through a direct listing. The platform offers to sell your vehicle to as many as 2.93 million active users, hence exposing it to a good number of people who might want to buy the car. Furthermore, starting from small time resellers to high-scale multi-city dealerships looking forward to expansion and buying cars on facebook marketplace, Facebook marketplace brings to you with the right tool and resources enhancement of and more sales. Are you ready to jump and explore what it has all on board? Come along and start your journey!
What is Facebook Marketplace Cars?
Facebook marketplace cars connect vehicle buyers and sellers online. It lets users browse through listings of used and new car inventory, as well as see options for rentals. It also lets individual sellers and dealerships list their vehicles for sale. A basic search on how to sell a car on facebook marketplace based on the make and model of the car enables buyers to find exactly what they are looking for and check whether the car has a clean title.
As Facebook is one of the most popular social media platforms globally for buying cars on facebook marketplace. Even established dealers use FB marketplace to reach a wider audience and sell more cars.
How Facebook Car Marketplace Works?
Facebook Marketplace cars allow users to sell or purchase products with each other locally. Sellers have a great opportunity to reach a wide audience for their products on social media. As competition is increasing, merchants are upgrading their methods to make a sale.
Facebook Marketplace cars is a specialized section within Facebook Marketplace where users can buy and sell vehicles. Here’s how it works:
- Browsing and Searching: Whenever you make a google search saying “how to sell a car on facebook marketplace,” you are always asked about the make, model, price range, and location. Filters like mileage, transmission type, and vehicle condition help buyers narrow down their search to find the right car.
- Creating a Listing: Sellers can create a car listing by uploading photos, providing detailed information about the vehicle (including year, make, model, mileage, and condition), and setting a price. Facebook also allows sellers to add a description, highlight key features, and mention any recent repairs or upgrades.
- Communication and Transactions: Interested buyers can contact sellers directly through Facebook Messenger to ask questions, negotiate the price, or arrange a test drive. All communications and transactions, including payment and vehicle transfer, are handled directly between the buyer and seller. Facebook does not facilitate payments or handle vehicle paperwork.
Facebook car marketplace provides a convenient platform for buying and selling vehicles, connecting users with a large local audience while offering tools to make the process straightforward and transparent.
How To Sell A Car On Facebook Marketplace
Selling cars on facebook platform is very easy and convenient. Sellers have a great opportunity to earn some good revenue by selling cars on the Facebook car marketplace.
Here are simple steps you can follow to know how to sell a car on Facebook marketplace:
Step 1: Log in or create an account
Today, it’s hard to come across someone who doesn’t have a Facebook account. If you don’t have one, then create an account and log in.
Step 2: Select the marketplace
If you are using Facebook on a browser, you will find the Marketplace option in the menu (on the left side of the screen). As for the mobile app, look for the ‘Marketplace’ icon on the top right corner of the feed (besides the video icon). This will lead you to how to sell a car on facebook marketplace.
Step 3: Start listing
Click on the ‘New Listing’ button on the Marketplace. Search for the ‘Vehicles’ option and start adding products to that list. For each car, provide a description, along with the name of the car as a title, and add detailed specifics.
Step 4: Publish your listing
This is the final step before you know how to sell a car on Facebook marketplace cars. Hit the ‘publish’ option on posts. Once your listing is public, you would then need to invest in outreach, public awareness, and social interaction to increase the engagement of your posts. This will be the process on how to sell car on facebook marketplace.
Listing a Facebook Marketplace Car
There are no charges for listing your vehicle on Facebook marketplace cars. When creating a listing, you need to fill out the information about the car. The details need to be filled out thoroughly to help buyers decide whether your car is right for them.
Based on the year, make, model, and trim, the rest of the details will be automatically filled in by Facebook. The same listing can also be used to advertise your car in other groups, public and private, to reach a larger audience.
Some groups screen applicants applying for membership to avoid facebook marketplace cars scam and provide a safe place for sellers to list their cars for sale on Facebook marketplace. You should also do your own research when deciding where to list for online car sales.
Who Should Sell on Facebook Marketplace for Car?
When searching “how to sell a car on facebook marketplace,” anyone – including independent retailers, dealerships, marketplaces, or anyone with a used car ripe for selling – can utilize the Facebook car marketplace. The strategies used for selling here are similar to those used on other digital platforms.
Used car Facebook Marketplace doesn’t charge you a fee to list your vehicles and sell locally. That’s what makes selling cars on Facebook Marketplace attractive for both new and experienced sellers.
To start listing cars for sale on the Facebook marketplace, you just need an active Facebook account. To offer to ship, you need to add payment and shipping details.
Pros of Using Facebook Marketplace?
Sellers can earn some good cash by selling facebook marketplace cars, as it contains a wide audience. It is beneficial for buyers to have a quick and easy purchase. Here are some advantages of using the Facebook car marketplace:
1. Simplified Buying and Selling
You just need to take pictures of your vehicles and upload them to create a listing. Make the pictures attractive to boost sales. Mention the location and price of the vehicle along with an accurate description. The listing on Facebook marketplace used cars can also be shared with other profiles and groups.
2. Simple User Interface
Facebook marketplace interface is easy to use. The format is simple; it is easy to list your used car on the Facebook marketplace. There is no need to browse through a complicated setup. Even the navigation and scrolling have become simplified.
3. No Hidden Fees
There are no extra hidden charges such as commission fees or security for selling a car on Facebook Marketplace. The vehicle should meet the product guidelines set by Facebook’s used car marketplace, and you are ready to sell.
4. You Decide the Shipping Charges
You, as a seller, can set the price for delivering the vehicle to the buyer, whether you want them to come to you to pick it up or you will deliver it to their doorstep for a price. It is up to you.
Cons of Facebook Marketplace Cars
It is surely a great car selling platform to trade automobiles. However, FB Marketplace has some disadvantages. Facebook cars marketplace that Meta is working on removing. Therefore, we have mentioned the consequences below:
1. Unsafe Meetups
A person buying your used car can request a meetup at random places, which can lead to facebook marketplace cars scam, being threatened, or being robbed. It is safer to avoid meeting a buyer at an unfamiliar place. Another thing you can do is add a 360 view and history report of the vehicle to give the buyer as much information as possible online, so they don’t need to check the car physically.
2. No Digital Store
While you can list cars for sale on Facebook marketplace, you cannot create a digital store on Facebook. That means you don’t have a brand here. Since you don’t sell as a brand, using high-quality images and videos is essential to keep selling long-term on the Facebook marketplace.
3. No Buyer Protection
Since Facebook does not guarantee buyer protection, they can be reluctant to purchase. In such a case, history reports, detailed descriptions, and high-quality images can work in your favor.
4. No Storage Space
Buyers are not provided with proper storage space or a warehouse to store their products. You will be responsible for sending the vehicle in good condition to the buyer.
10 Best Tips for Selling a Car on Facebook Marketplace
Facebook Marketplace has turned out to be one of the easiest and cost-effective ways of selling a car. There is no listing fee, and a huge audience base is available for buyers. If you are looking forward to selling your vehicle profitably, here are some updated tips that will make you stand out and close the deal:
1. Use high-quality photos
The first impressions are critical; especially in online sale of cars, high quality images taken both from inside and outside would surely attract many good buyers. Wondering where to find a photographer? Well don’t, instead get a professional services like Spyne.ai to produce you a virtual studio or even some 360° spins, for the customer never has to venture out in real life.
2) Write an Elaborate and Captivating Description
An honest, elaborate description can make all the difference in selling it to the buyers. Highlight all the key features, such as mileage, service history, and any upgrades or modifications. Be creative yet precise—talk about the car’s USPs, such as its performance, fuel efficiency, or extra features like tech packages, premium interiors, or advanced safety features.
3) Set a Competitive Price
Price your vehicle correctly. Use online listing tools to figure out the right market value of your car considering factors like make, model year, mileage, and condition etc. After evaluation keep the right price, make it competitive yet fair to attract more potentials.
4) Highlighting Key Features and USPs
Its car features and USPs that make a car difference. So communicate with them in a good way. State the UPS like the cosmetic condition, whether it has fewer miles, advanced technology (safety assistance and advanced driver assistance), infotainment systems, and sunroof; or that has been maintained at appropriate intervals.
5. Open Communication Engage
Transparency builds trust. Respond to queries quickly and be prepared to give extensive details about the condition, history, or changes done to the car. A candid, friendly conversation will help establish rapport and attract serious interest.
6) Provide Test Drives
Allow the potential buyer to test drive the vehicle. Work with them to schedule a convenient time and place for the test drive. Ensure the car is clean and ready for inspection. A smooth and pleasant test-drive experience could be the deciding factor in sealing the deal.
7) Be Honest and Transparent About the Car’s Condition
Trust is essential. Do not hide the flaws or damage. If you have mechanical faults or cosmetic issues in your car, it’s better to inform them rather than letting them come across later on. This way, you’ll be able to maintain your trustworthiness and not waste more time with clients who feel betrayed.
8) Use Secure Payment Methods
When you and your buyer agree on a price, ensure that you complete the transaction through a safe and secure payment method. Avoid cash and use methods such as bank transfers, certified checks, or payment apps that offer fraud protection. Always ensure the payment is verified before transferring ownership.
Rules for Selling Cars on Facebook Marketplace
Once you are done setting up your listing on the Facebook marketplace cars, it’s time to boost your sales to get better car value. Follow these four pro tips to ace the conversion game on Facebook Marketplace.
Tip 1: Take high-quality visuals and images
Blurred images, hazy or faded visuals, and bad filters are deal breakers for customers. Buyers will judge your product on Facebook by the looks of it. Ensure your car visuals have the following:
- The correct brightness and contrast clicked from the right angles.
- Number plate branding and masking
- Window tint reflections
- Clear visibility of brand logos
You can also go for 360-degree spin GIFs or videos of your cars.
Pro tip: You don’t need professional photographers or beyond-budget phones, cameras, or other studio gadgets. You need someone who can help you leverage state-of-the-art AI technology and maximize returns when you sell on the Facebook marketplace.
Tip 2: Write smart descriptions
Do you know why people prefer buying from Amazon over any other branded website? Because they have finely tuned information at each stage of the buying journey. Even though they have been using the same UI for over ten years.
Following this approach, when you write descriptions for your cars here, make sure that you include every detail and feature of the car. Also, mention shipping, pricing, and return info in the description.
Tip 3: Don’t forget to use tags
Optimize your titles and descriptions with relevant keywords. It will help your post reach the maximum audience. Make sure that Google identifies your listing for alternative word searches also. Tags and keywords can help you in the long run when you begin to sell your used cars on the Facebook Marketplace.
Tip 4: Boost the listing
If you sell used cars on Facebook marketplace cars, you will find a feature to boost your listing. If your post is not getting adequate traction, click on the ‘Boost Listing’ option on your dashboard. You can decide how long you want this campaign to last and how much you want to spend on it. Based on your bid, Facebook will assess the number of people seeing this post and increase visibility. Apart from this, you can try to renew the listing every two weeks and reduce the price marginally. This will help your post reach potential buyers from time to time and increase the visibility of your post.
How to Finance a Car on Facebook Marketplace?
Buyers usually prefer to finance their cars, instead of purchasing in full hard cash. Facebook Marketplace themselves do not offer any financing offer. However, we surely have other ways to tackle this problem for you. We have mentioned 2 ways you can opt to finance your vehicle from the Facebook marketplace.
1) Credit Union or neighborhood bank: If you want to purchase a used car, you can ask your bank or credit union to offer you financing options. Having a credit point allows you to lend money at a lower interest rate.
2) Online lenders: There are millions of online lenders out in the world to provide you with loan or financing options. Additionally, you can research the available online lenders and after shortlisting can compare what first best for you. You have to make sure about their reputation and authenticity before opting for the loan.
What is the Facebook Marketplace Cars Scam?
To find the best deals on wheels, the Facebook marketplace cars seem to be the most convenient option. However, it also attracts scammers to rob you. Scammers use stolen pictures of a vehicle that they do not own. They will convince you that everything is authentic and will push you to deposit a huge or full amount before the delivery. After the money has been transferred they disappear and you are left with nothing. As per the reports of 2023 by Santander, up to $6,06,573 amount Facebook scam was reported. We have listed some tips on Facebook marketplace car scams so you can avoid them:
1) Cheap vehicles: If you find a car that looks phenomenally attractive and looks too good to be sold at the price mentioned without any faults in it, get alert. Search for the actual market worth of that vehicle, if the price is too affordable as compared to market place, there is a high probability that the person behind listing that car is a scammer.
2) Different communication platforms: If the seller tries to shift the communication to any different platform, could be WhatsApp, email, etc. They are trying to hide their identity so you can’t track them.
3) Advance payment: Do not pay any amount in advance without making any legal agreement or contract. Before depositing any money, make sure to inspect the vehicle physically. Never trust the seller by having a communication and checking the vehicle online.
Make sure to complete all the important usual checks before making any deal. HPI check is really important when you are buying a car from any social media platform or privately. Do the background checking of the vehicle, and make sure it is not a stolen or scrapped vehicle.
What are the Changes in Facebook Marketplace Cars in the Year 2025?
FB Marketplace brought some changes in the trade which are surely important to be aware of before users and buyers start trading cars. We have mentioned the updates FB marketplace announced below:
1) As per the new updates there are some Facebook marketplace changes. Meta will not support all the sellers to create a vehicle listing using a Facebook business page. Meta is discontinuing the inventory and marketplace for dealers. All of the vehicles that dealers have listed on their business pages, would be deleted.
2) For Facebook marketing cars, a suite of advertising products will be introduced which includes the programmatic newsfeed ads that lead to the dealer’s inventory catalog that allows them to stand out dynamically. Therefore, dealers need to have a fair knowledge of Facebook Meta optimization selections to inspect and examine if Facebook car ads are working well. Dealers who want to do self-advertising on this platform via AIA (Automotive Inventory Ads) would be tossed into the digital advertising world.
How Can Spyne Help in Selling Cars on Facebook Marketplace?
Spyne is here to change how to manage your inventory across all channels.
With its innovative inventory management solution, it’ll help used car dealerships simplify and streamline the process of listing on the Facebook marketplace, offering dealerships a competitive edge by:
- Effortlessly manage multi-channel listing: With Spyne, dealerships can seamlessly publish their inventory across multiple channels, including Facebook Marketplace, Craiglist, Instagram, and sell a car on Carvana or 3rd-party marketplaces with just a few clicks. This eliminates the tedious task of manually entering details of all vehicle information, enabling dealerships to save time and manage their resources.
- Real-time, one-click inventory sync: Spyne ensures real-time synchronization between your dealership’s inventory system and your Facebook Marketplace listings, which prevents outselling and makes the listings up-to-date.
- Improved customer experience: Spyne helps dealerships deliver a seamless and professional experience to potential buyers with up-to-date pricing on the listings.
Conclusion
When we talk about the best ways and best sites to sell a car online, the Facebook marketplace cars will always be at the top. Car dealers love it because you can list your cars for free, unlike other third-party or online auction sites, where you need to give a fixed commission. All you have to do is get your car images, and details uploaded on the Facebook marketplace and call it a day.
Although, if you are about to begin your journey with the Facebook marketplace, you first need to understand how the platform will work. Furthermore, the first item on your ‘how to sell on Facebook marketplace’ list should be to offer the best quality car visuals and images to the viewers.
As the saying goes, “A picture is worth a thousand words,” it can make or break your deal. So, contact us today and know how you can offer car images your audience will love!
