Are you an automotive dealer who wishes to expand your horizons and scale up your business? Or, a new entrant in the dealership world wanting to explore the latest tech developments in the automotive industry? And, do you want to connect with the pioneers of the sector? If your answer is yes, then you should look at Digital Dealer Conference & Expo. It is the most popular auto trade show in the US, and it’s one of the best learning places for all car dealers and sellers.
This blog will dive deeply into the 2024 Digital Dealer Vegas Expo at MGM Grand, including what it is, when it will be held, what business solutions you can find there, and all other details you should know. Let’s dig in.
What is a Digital Dealer Event?
Digital Dealer is one of the renowned organizations that supports the automotive community through its educational platform. It aims to help auto dealers and sellers boost growth and scale effectively through networking and meaningful connections. The organization is famous for its Conference & Expo, held twice every year, which records footfall from more than 2000 automotive dealers, OEMs, thought leaders, and solution providers. Registered dealers also enjoy educational resources like Dealer Magazine, and on-demand, in-house training sessions.
You also get access to the Digital Dealer webinars and sessions for free, which deliver a lot of value. They also offer product demonstrations and live instructional training. Moreover, the articles and newsletters on the Digital Dealer site help you keep abreast of the most recent automotive news and provide answers to your most urgent automobile issues.
Services Provided by the Digital Dealer Cohort
Digital Dealer’s event and media equip auto dealerships with new and innovative solutions, insights from experts, and proven strategies to sell more vehicles and services with more profitability. Here are 4 more services provided by the Digital Dealer show:
Sponsored Webinars
Digital Dealer Webinars are hosted by an excellent free resource that offers live and on-demand instructional training as well as solution demos.
Auto retail news
It highlights all the recent developments in automotive retail and lets you explore solutions to your most urgent automotive concerns.
Dealer Magazine
It provides thousands of articles providing practical advice for dealer operations/management, sales, and marketing, as well as profiles of the best digital car dealerships from across the United States.
Customized Learning
It offers workable management, sales, and automotive marketing solutions. You can select from more than 100 training sessions given by forward-thinking marketers and seasoned consultants, executives, and thought leaders in the automotive industry.
Introduction to New Automotive Tech
Are you seeking a cutting-edge approach to revitalize your dealership’s operations? Look no further than the Digital Dealer Expo Hall, where you’ll have the opportunity to connect with a multitude of vendors and explore the latest innovations from a diverse array of over 120 technology-focused companies. This expansive showcase promises to introduce you to the most recent advancements in automotive technology, providing you with a wealth of options to enhance your dealership’s performance and stay ahead in this dynamic industry. Don’t miss this chance to stay at the forefront of automotive innovation and elevate your business to new heights.
Digital Dealer 2023 Las Vegas Summary
The Digital Dealer 2023 Expo in Las Vegas was an exciting 2.5-day event packed with valuable sessions, talks from industry leaders, and plenty of networking opportunities. New features included a Hosted Dealer Networking Program, a meetup for first-time dealers and OEM attendees, and more interactive sessions. Attendees also discovered better ways to find auto retail solutions and had access to all recorded sessions after the event. The expo was organized by the team behind Digital Dealer publications and was created with insights from top automotive experts to ensure the content was relevant and up-to-date.
When is the Digital Dealer Expo 2024?
The Digital Dealer Expo is an eagerly anticipated event that takes place twice a year, offering valuable opportunities for automotive professionals. The upcoming edition is scheduled to kick off in the vibrant city of Las Vegas from October 8th to 10th, 2024 at MGM Grand. This premier showcase will serve as a gateway to connect you with industry leaders and cutting-edge technologies, fostering both business and personal growth. Don’t miss this chance to immerse yourself in the latest automotive advancements and insights that can drive your success in the ever-evolving automotive landscape.
All About Digital Dealer Conference and Expo 2024
The Digital Dealer Conference & Expo 2024, held twice every year, fosters connections and professional development by bringing together automotive dealers, OEMs, thought leaders, and auto retail solution providers for a 2.5-day experience that helps businesses connect and collaborate for growth. The conference brings numerous educational tracks like :
Dealer leadership and operations
Here, you will discover how to make the most of your human capital. This educational course will include managing a single or many retail stores, succession planning, personnel management/retention, and hiring new employees.
Variable operations and sales strategies
This set of educational sessions will go through CRM, BDC, and e-commerce tactics for both new and used cars.
Advertising and marketing
Do you know that around 5,000 advertising messages reach the typical automobile consumer daily? These sessions will help you gain access to the most recent traditional and automotive digital marketing tactics.
Why You Should Attend the Digital Dealer Convention?
There are a million reasons why you should consider attending the digital dealer convention. Some of them include:
1) You can learn about and keep up with the digital developments that dealerships are adopting. Also, you can have one-on-one meetings with dealerships to offer digital marketing and sales advice.
2) Learn more about what your ADA members and their managers are pursuing and offer the finest resources to maintain your competitive edge.
3) If you don’t feel ready to attend the event as a mainstream player, you can attend as an ally and network with 3000+ technology vendors and representatives.
4) The market for new cars nowadays is a volume market. Dealership profitability frequently depends on achieving the factory’s all-or-nothing performance goals because front-end margins are plummeting. This stage will help you discover how the top dealers stock, merchandise, and price their new vehicle inventories to increase efficiency and market acuity.
4) Each year, you will find thousands of independent dealers attending Digital Dealer to learn the most recent management, sales, and marketing techniques for selling and servicing more automobiles more profitably.
5) The event’s core focus lies in imparting knowledge on dealer inspire digital retailing, viz., marketing, sales and management, power sports, RV, and boat dealerships.
6) Discover the most recent tactics and strategies that set the best dealerships apart from the competition. Purchase, delivery, reconditioning, car photography, description creation, upload to your website and third-party websites, and placement, are all the concepts that dealerships and car sellers need to have up their sleeves.
Digital Dealer Las Vegas 2024 Agenda
Here is the planned Digital Dealer Agenda for the year this year’s Conference & Expo:
Oct. 7, 2024
Early Badge Pickup/Registration: 12:00 – 5:30 PM
Oct. 8, 2024
| Time | Itinerary |
| 8:00 AM – 5:40 PM | Badge Pickup & Registration |
| 8:50 – 9:40 AM | 50-Min. Opening Keynote Address |
| 9:40 – 10:20 AM | Dealer Vendor Exchange (DVX) |
| 10:20 AM – 12:20 PM | Expo Grand Opening! Expo Networking, Demos, & Experiences |
| 10:30 – 10:50 AM | 20-Minute Talks in the Expo Hall |
| 11:00 – 11:20 AM | 20-Minute Talks in the Expo Hall |
| 11:30 – 11:50 AM | 20-Minute Talks in the Expo Hall |
| 12:00 – 1:00 PM | Networking Lunch |
| 12:00 – 1:00 PM | Women’s Meetup |
| 1:00 – 1:50 PM | 50-Min. Sessions |
| 2:00 – 2:50 PM | 50-Min. Sessions |
| 3:00 – 3:50 PM | 50-Min. Sessions |
| 3:50 – 5:10 PM | Speed Networking Program |
| 4:00 – 4:20 PM | 20-Minute Talks in the Expo Hall |
| 4:30 – 4:50 PM | 20-Minute Talks in the Expo Hall |
| 4:40 – 5:40 PM | Cocktail Reception in the Expo Hall |
| 5:00 – 5:20 PM | 20-Minute Talks in the Expo Hall |
| 5:40 PM | Expo Hall Closes |
Oct. 9, 2024
| Time | Itinerary |
| 8:00 AM – 9:00 AM | Networking Breakfast |
| 9:00 – 9:20 AM | 20-Minute Talks in the Expo Hall |
| 9:30 – 10:10 AM | 40-Minute Keynote |
| 10:20 – 11:10 AM | 50-Minute Sessions |
| 11:10 – 12:10 PM | Expo Networking, Innovative Solutions, & Experiences |
| 11:20 – 11:40 AM | 20-Minute Talks in the Expo Hall |
| 11:50 – 12:10 PM | 20-Minute Talks in the Expo Hall |
| 11:00 AM – 12:20 PM | Speed Networking Program |
| 12:20 – 1:20 PM | Networking Lunch |
| 1:20 – 2:10 PM | Expo Hall Networking, Innovative Solutions, & Experiences |
| 1:20 – 1:40 PM | 20-Minute Talks in the Expo Hall |
| 1:50 – 2:10 PM | 20-Minute Talks in the Expo Hall |
| 2:20 – 3:10 PM | 50-Minute Sessions |
| 3:20 – 4:10 PM | 50-Minute Sessions |
| 4:20 – 5:30 PM | Expo Hall Networking, Innovative Solutions, & Experiences |
| 4:20 – 5:30 PM | AI Hacks: Best Practices & Takeaways from AI Hackathon |
| 4:30 – 5:30 PM | Women’s Meetup |
| 5:30 – 7:30 PM | DD Social |
Oct. 10, 2024
| Time | Itinerary |
| 8:00 – 9:00 AM | Networking Breakfast |
| 9:00 – 9:50 AM | 50-Minute Sessions |
| 10:00 – 10:50 AM | 50-Minute Sessions |
| 11:00 – 11:50 AM | 50-Minute Sessions |
Digital Dealer Las Vegas 2024 Registrations
The Digital Dealer Expo 2024 presents attendees with a range of pass options, each created to specific preferences and needs and accompanied by different pricing structures. To facilitate your registration process and help you make an informed decision, let’s explore in detail the available pass categories and their respective pricing options. This detailed overview will make sure you select the most suitable pass for your participation in the event.
Digital Dealer Conference & Expo Pass Price Schedule 2024
If you are a dealer or an OEM manufacturer and you want to access the full conference and expo, then you can register under the following passes:
Dealership/OEM Full Conference & Expo Pass
Includes:
1) Expo Access
2) Full Education (Breakouts, Keynotes, & Expo)
3) Networking Breakfasts, Lunches, and Receptions
4) Event App (Networking Tools, Schedule Builder + Post-Show Access to Recorded Sessions)
| Pass | Date | Rate |
| Smart Saver | Mid-April – May 31 | $800 |
| Early Bird | June 1 – August 8 | $950 |
| Advanced | August 9 – October 3 | $1,050 |
| Onsite | October 4 – October 10 | $1,250 |
Dealership/OEM Expo Only Pass
Includes:
1) Expo Access
2) Limited Education (Keynote Presentations & Expo Talks Only)
3) Networking Breakfasts, Lunches, and Receptions
4) Event App (Networking Tools & Schedule Builder)
| Pass | Date | Rate |
| Smart Saver | Mid-April – May 31 | $450 |
| Early Bird | June 1 – August 8 | $590 |
| Advanced | August 9 – October 3 | $650 |
| Onsite | October 4 – October 10 | $750 |
Allied Conference & Expo Pass
Includes:
1) Expo Access
2) Keynote Presentations
3) Sessions (Excludes Dealership/OEM-Only Sessions)
4) Networking Breakfasts, Lunches, and Receptions
5) Event App (Schedule Builder + Post-Show Access to Recorded Sessions)
| Pass | Date | Rate |
| Smart Saver | Mid-April – May 31 | $2,300 |
| Early Bird | June 1 – August 8 | $2,300 |
| Advanced | August 9 – October 3 | $2,300 |
| Onsite | October 4 – October 10 | $2,300 |
What is Included With Registration?
Dealership/OEM Full Conference & Expo Badge includes:
- All Sessions
- Expo & Keynote Hall
- Digital Dealer Party
- Networking Breakfasts, Lunches, and Receptions
- Event App (Networking Tools, Schedule Builder + Post-Show Access to Recorded Sessions)
Dealership/OEM Expo-Only Badge includes:
- Expo & Keynote Hall
- Digital Dealer Party
- Networking Breakfasts, Lunches, and Receptions
- Event App (Networking Tools, Schedule Builder)
Allied Conference & Expo Badge includes:
- Sessions (Excludes Dealership/OEM-Only Sessions)
- Expo & Keynote Hall
- Digital Dealer Party
- Networking Breakfasts, Lunches, and Receptions
- Event App (Schedule Builder + Post-Show Access to Recorded Sessions)
To be eligible for a Dealership Pass, you must either own a dealership or work as an employee at one. For an OEM Pass, your qualification requires you to be employed by a Vehicle Manufacturer (automotive brand/carmaker). All other individuals, companies, consultants, and vendors who provide support or sell solutions to dealerships must opt for an Allied Pass.
Additionally, if you plan to attend the Digital Dealer Conference 2023 with your team, you can also avail yourself of group discounts. A group of 4 – 7 will get a 10 % discount, while a group of 8+ members can enjoy a 15 % discount. However, you must register all your members in one transaction to avail of discounts.
Cancelation Policy
The Digital Dealer has laid out a few rules for canceling or transferring your registration. You must contact customer support and notify them of any changes or the possibility of withdrawing. The cancellation charges are listed below:
1) If you cancel more than 90 days before the event, there is a $50 processing fee
2) Between 60 and 90 days before the event, there is a 50% cancellation cost
3) Less than 60 days before the event, there is a 100% cancellation fee
Who Should Attend Digital Dealer 2024?
The 2024 Digital Dealer Show at MGM Grand in Las Vegas is designed for professionals and individuals from various roles and sectors in the automotive industry. Here’s a list of who should attend:
- Dealer Principals
- General Managers
- General Sales Managers
- Internet Sales Managers
- Marketing Directors
- eCommerce Directors
- Social Media Managers
- CRM Managers
- BDC Managers
- Pre-Owned Managers
- Fixed Ops Managers
- F&I Managers
- OEM Representatives
- Automotive Associations
- Allied Industry
- International Dealers
- Independent Dealers
- Power/RV/Boat Dealers
This event brings together professionals from various aspects of the automotive industry to share insights, strategies, and best practices in the digital marketing and technology space. It’s a valuable opportunity for networking, learning, and staying updated on industry trends and innovations.
How to Prepare for the 2024 Digital Dealer Expo?
To prepare for the 2024 Digital Dealer Show, follow these steps:
Registration and Planning
1) The Digital Dealer Conference & Expo will be held at the MGM Grand in Las Vegas from October 8-10, 2024. It’s important to register early to take advantage of lower rates. The registration fees increase after August 8, 2024.
2) Determine the appropriate badge type for your role (Dealership, OEM, or Allied) to ensure correct registration and avoid reclassification fees.
Exhibitor Preparation
1) Access tools and tips for first-time or long-time exhibitors, including webinars, onboarding videos, and tutorials available on the Digital Dealer website.
2) Plan your booth design and engagement strategy to stand out and encourage interaction with attendees. Consider budgeting tips and best practices to maximize your booth’s impact.
Event Participation
1) Attend sessions that cover various tracks such as Dealer Ops & Leadership, Sales Strategy, Marketing & Advertising, and Fixed Ops to gain valuable insights and strategies.
2) Take advantage of networking breakfasts, lunches, and the Digital Dealer Party to connect with peers, thought leaders, and potential clients.
Logistics
1) Book your hotel through EventSphere, the official housing partner, to ensure accommodation availability.
2) Learn effective lead management practices to increase conversion chances and calculate lead ROI.
Conclusion
Hope this blog helps you understand everything about Digital Dealer 2024 and its significance for your digital car dealership or automotive business. Also, instead of waiting till the end of the year, you must register yourself for its Las Vegas conference and expo from June 1 – August 8, 2024, and avail of the early bird discount.
Running an auto dealership or selling vehicles online is no cakewalk. You have to wear many hats throughout the day and find a way to keep growing while staying sustainable. Digital Dealer system paves the way for you to connect with global automotive leaders, learn from your peers, gain access to innumerable valuable resources and discussions to dive into the latest industrial and tech advancements, and understand how you strategize to gain an edge in the market.
