Clothing Photoshoot brings out a passion for fashion. It convinces your customer of the value of the style you represent. Fashion is really all about the first impression. Therefore, you must be very cautious when photographing clothing for your eCommerce store.
A skilled photographer can transform an ordinary dress into something enchanting, while optimal lighting can breathe life into your style. The right photoshoot can convince customers that they will look great in your clothes. A captivating photoshoot captures attention and has the potential to set trends. It is important to understand that clothing photography involves more than finding the right angles. It can be a creative and experimental process, offering unique possibilities compared to other types of product photography.
When photographing for your eCommerce store, you certainly need the basic equipment and the photo studio. But the most important is preparing your clothing collection. In this blog, I will provide you with a checklist of things to get your clothing photoshoot right.
How to Set Up an Ecommerce Clothing Photoshoot
To set up an ecommerce clothing photoshoot, you need to carefully plan and execute each step. Start by planning the shoot, determining the clothing and products you want to feature, and deciding on the style and theme of the photoshoot. Create a shot list that outlines the different poses and angles you want to capture. Next, assemble your team, including a professional photographer who aligns with your vision, models who fit your brand’s style, and potentially a stylist and hair and makeup artist.
Gather the necessary equipment, such as a high-quality camera, suitable lenses, lighting equipment, and props or accessories that complement the clothing. Choose a location that suits your brand’s aesthetic, whether an indoor studio or an outdoor setting. Prepare the location, set up any desired backdrops or props, and ensure sufficient lighting. Finally, arrange the clothing and accessories in an organized manner, test the lighting setup, and set up the camera. With these steps in place, you’ll be ready to capture stunning images that effectively showcase your ecommerce clothing. Let’s look at these benefits in detail:
1) Decide a way to display your clothes
Before moving to anything, you need to decide how you want to display your clothing line on your ecommerce store. You can hire a model or use an invisible mannequin. A model will help you get the perfect picture with different styles and poses and will also help the customer relate to the product. Whereas, mannequins are affordable and do not require a lot of effort.
2) Take many shots
A customer is never satisfied with only one shot. You need to provide different images clicked from different angles to really catch a customer’s attention. 360 clothing photography demonstrates an item in full rotation so the client can look at it in 3D format. It gives more insight into the product and provides a complete picture with all the important elements highlighted.
3) Choose the lighting
Playing with the lighting of the studio can do wonders with clothing photography. Potential customers like to see all the details of an item, so obtaining lights that will work well with your camera is crucial.
Three-point lighting setup will help you achieve the perfect lighting for your shoot, and if you feel inventive, you can play with the lighting as much as you want to get the perfect shot.
4) Camera Positioning
Consider your camera positioning and your background before you start shooting. For instance, when shooting for jeans, locate the camera along the hip to the feet length. While shooting tops, the camera must be placed in a chest area.
5) Choose the Perfect Backdrop
The backdrop is the most vital element of equipment required for sophisticated images. A plain white backdrop is preferred, allowing for more flexible editing after the photoshoot.
6) High Key Photography
High-key photography focuses the viewer’s attention on the subject and eliminates other disturbances in the background. It highlights the key features of the subjects and brings important elements to light.
7) Prepare your Clothing products
The time you put in preparation will save you a lot of time in editing. Ironing and steaming all your clothes before a clothing photoshoot is important. Do the fittings beforehand and use pins and laces to give the perfect style to a dress. Make sure no wrinkles are showing, and dress your models appropriately.
8) Show Important details
By including all the details you save a lot of buyer’s time by answering all the basic questions one might have about your product. Also, try to show off the details of your clothing in the photoshoot. Dress the models in a way that highlights their best features, thus bringing out the beauty of your clothes.
9) Set up your studio
With the right camera and lighting, you can set up a studio anywhere. Set up your backdrop, position your camera, and get shooting. Choose the right angles for your lighting to get the best image.
10) Editing the Final Product
Editing will help fine-tune the final product to get the best possible image. It highlights the key features of your clothing photoshoot and eliminates any distractions in the images. To maintain consistency, you can edit the image by fixing the background, cropping, and color balancing. Remember, clothing photography will do the best for your eCommerce store, so have fun and get creative. Attention to these steps will result in attractive and professional product photos that enhance your ecommerce store’s appeal to potential customers. And if you want Ecommerce Photography, we here at Spyne can help you with that.
Tips to Improve Your Apparel Photo shoots
Improving your apparel photography shoots is important because it attracts and engages customers, showcases product details, enhances brand perception, increases sales and conversions, differentiates from competitors, and builds a loyal customer base. High-quality and visually appealing product images catch customers’ attention, while clear and detailed visuals help them make informed purchasing decisions. By continuously refining your photography skills, you can create compelling images that positively reflect your brand and drive customer engagement and loyalty. Here are some tips to enhance your apparel photography:
1) Invest in quality equipment
Use a high-resolution camera with suitable lenses for capturing detailed shots. Consider using a tripod to ensure stability and minimize blurriness.
2) Focus on details
Customers want to see the quality and craftsmanship of the apparel. Capture close-up shots that highlight intricate details, textures, and stitching to give potential buyers a better understanding of the product’s value.
3) Use models effectively
If you choose to use models, ensure they represent your target audience and can effectively showcase the clothing. Provide clear instructions on poses and expressions to bring out the best features of the garments.
4) Consistency and branding
Maintain a consistent style and tone throughout your apparel photography to establish a recognizable brand identity. Use consistent backgrounds, lighting, and editing techniques to create a cohesive look across all your product images.
5) Customer feedback
Listen to customer feedback and take note of their preferences. Analyze which images and styles resonate best with your target audience and incorporate that knowledge into future photoshoots.
6) Keep learning and experimenting
Stay updated with current trends and techniques in apparel photography. Attend workshops, read industry blogs, and study successful ecommerce brands to gain inspiration and improve your skills continually. By implementing these tips and continually refining your approach, you can elevate the quality of your apparel photography and create compelling images that engage customers and drive sales.
Conclusion
Improving apparel photoshoot setup is essential for a variety of reasons. Improved apparel photos allow you to showcase product details effectively. Customers want to see the quality, design, and unique features of the clothing you offer. By capturing close-up shots that highlight intricate details, textures, and stitching, you can provide a better understanding of the product’s value and craftsmanship.
Clothing photoshoot plays a significant role in enhancing brand perception. Professional and well-executed photography reflects positively on your brand. It communicates a sense of professionalism, attention to detail, and quality. When customers see high-quality images, they perceive your brand as trustworthy and reliable, which can influence their purchasing decisions.
Moreover, by improving your apparel photoshoot, you can differentiate yourself from competitors. In the crowded ecommerce market, unique and visually appealing images can help your brand stand out. Captivating photography helps create a memorable and distinctive brand identity that resonates with your target audience.
Finally, investing in continuous improvement of Ecommerce clothing photoshoots helps build a loyal customer base. When customers have a positive experience with your brand, including visually appealing and accurate product representation, they are more likely to become repeat customers. Satisfied customers also tend to recommend your brand to others, which can lead to organic growth and word-of-mouth referrals. It is an investment that can significantly impact the success and growth of your ecommerce business.
