A car-buying journey starts with people doing their research online. It is clear that online car promotion is important as it brings new leads to automotive dealerships. Car advertising is important when it comes to effective marketing, which helps attract buyers and help dealerships make a sale. In this blog, you will find the best car deals right now with financing and cashback deals as well as 0% APR car deals for August 2024. Also, read till the end to find out how Spyne helps with car dealership promotion.
What is Car Promotion?
Car promotion refers to special deals and offers that auto dealers provide to convince people to buy or lease a car from them. These promotions can include anything from cash discounts, low-interest financing rates, or attractive lease options. The goal is to increase sales for specific car models and build customer loyalty through effective automotive marketing. Dealers can easily attract more buyers and sell cars quickly through promotions, which makes it a win-win situation for both the seller and the customer.
Best Car Deals of August 2024
If you are planning on buying a car this season, then you are in the right place. We have made you a list of the best car deals of August 2024 with the offered financing and cashback deals for each car model:
| Car Model | Financing Deals | Cashback Deals |
| 2024 Audi A6 | 0.99% | $7,500 |
| 2024 Chevrolet Silverado 1500 | 1.9% | $3,500 |
| 2024 Dodge Hornet | 0.0% | $2,000 |
| 2024 Ford F-150 | 0.0% | $3,250 |
| 2024 Honda Odyssey | 3.9% | $500 |
| 2024 Honda Ridgeline | 1.9% | $1,000 |
| 2024 Hyundai Ioniq 5 | 0.0% | $7,500 |
| 2024 Kia EV9 | 0.0% | $7,500 |
| 2024 Mazda CX-30 | 0.0% | $1,000 |
| 2024 Mitsubishi Outlander | 0.0% | $2,000 |
| 2024 Nissan Altima | 0.0% | $1,000 |
| 2024 Subaru WRX | 2.9% | Not Offering This Month |
| 2024 Toyota Crown | 2.99% | $1,000 |
| 2024 Volkswagen Atlas | 0.9% | $3,500 |
| 2024 Volkswagen Taos | 1.9% | $2,000 |
Best 0% APR Car Deals in August 2024
Another good news for you, we have created a list of good picks of vehicles with 0% APR. Some are available with additional perks like longer terms, and bonus offers. Make sure you check the list and grab the best car deals right now. (Each deal varies by region and expires on September 3, 2024)
| Brand | Model | Term | Bonus Offers |
| Ford | Expedition (2024 base model) | 36 months | $1,000 bonus cash, no payments for 90 days |
| Ford | Explorer (2024 model) | 36 months | Not Available |
| Hyundai | Ioniq 5 (2024 SE model) | 60 months | Not Available |
| Kia | Niro EV (2024 model) | 72 months | Not Available |
| Kia | EV6 (2023 model) | 72 months | Not Available |
| Kia | EV6 (2024 model) | 60 months | Not Available |
| Kia | EV9 (2024 model) | 48 months | Not Available |
| Mazda | CX-30 (2024 Carbon Edition, Premium, Turbo) | 36 months | Not Available |
| Mazda | CX-5 (2024 2.5 S AWD model) | 36 months | Not Available |
| Mazda | Mazda3 (2024 Hatchback model) | 36 months | Not Available |
| Mitsubishi | Outlander (2023/2024 model) | 48 months | Not Available |
| Mitsubishi | Outlander PHEV (2023/2024 model) | 48 months | No payments for 90 days, $2,000 bonus cash |
| Nissan | Pathfinder (2024 model) | 36 months | Not Available |
| Nissan | Altima (2024 model) | 36 months | $500 cash back |
| Nissan | Titan (2024 model) | 60 months | Not Available |
| Nissan | Rogue (2024 model) | 36 months | Not Available |
| Subaru | Solterra (2023/2024 model) | 72 months | Not Available |
| Volkswagen | ID.4 (2024 model) | 72 months | Not Available |
Top Car Promotion Ideas That Will Grow Your Revenue
Each year, more than 70 million cars are bought and sold in the United States. It is important to stand out in the market with so many dealerships out there competing. If you’re a dealership looking to increase your revenue and lead, here are some car promotion ideas that will help you:
1) Participate in Community Events
Get involved in local events by sponsoring charity runs and advertising at sports parks. It will show you care about the community and will help build your reputation. It can also attract new customers from nearby areas.
2) Plan Exciting Giveaways
Plan giveaways on social media pages to engage with your audience and grow your following base. Offer prizes like gift cards or free services, and encourage people to like your page, and share it with their friends too.
3) Connect with Past Customers
Stay in touch with your past customers and send them regular emails with special offers and helpful tips. Check in on their purchase anniversaries to show you care and offer discounts. Happy customers are more likely to return and also refer your brand to others.
4) Target Individual Customers with Social Ads
Use social media ads to reach potential buyers based on their interests and online behavior. These platforms will help you find people who are already planning on buying a car. Targeted ads will help you make better connections and increase sales.
5) Guarantee a Price-Match
Apply a price-match guarantee to stay competitive with other dealerships. This way, customers know they are not going to find a better deal somewhere else, which will build trust. It helps ensure you don’t lose sales to lower-priced competitors.
6) Get Referrals from Happy Customers
Ask your satisfied customers to refer their friends and offer rewards like big discounts. Great service will lead to word-of-mouth recommendations. A solid referral program can bring in new customers and strengthen your reputation.
7) Advertise on High Traffic Sites
Focus your advertising on websites that help people find car and financing options. This targets buyers who are actively looking for a vehicle which will make it easier to connect with them. Reaching them early can lead to more successful sales.
8) Offer Freebies and Discounts
Use direct mail to promote your service department with attractive freebies and discounts. Offer things like free car washes or tire rotations which will draw customers in. These promotions can encourage and result in repeat visits and will help build loyalty.
9) Stay Ahead of Other Dealerships
Differentiate your dealership by focusing on customer service instead of high-pressure sales tactics. Train your staff to be friendly and helpful, which will create a relaxed atmosphere for buyers. This approach can attract customers who appreciate a more pleasant car-buying journey.
10) Branding through Uber and Lyft Drivers
Create special offers for Uber and Lyft who need reliable vehicles. This can bring in a steady stream of customers looking to upgrade their rides. Plus, they drive around with your dealership’s branding which will promote your business for free.
11) Positive Reputation on the Main Site
Showcase your positive reviews and feedback on your homepage to attract new customers, as evidence of your good quality service. You can add testimonials related to your current car listings which will help you convince new buyers.
12) Promote Deals to Customers Via Texts
Send promotional texts to your present and past customer databases straight to their mobile phones. It is the most effective way to communicate with your customers as texting has a 99% open rate in comparison to 23% for emails.
13) Offer Auto Perk Coupons
Just like sending promotional texts, send perk coupons to attract and convince customers to make another purchase or take up the service offer. Offer reasonable prices, discounts, or incentives that will make them keep coming back.
14) Create a Social Media Presence
Using social media platforms creates brand awareness among the target audience and creates more traffic on your website. Utilize platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and much more. Also, use relevant hashtags.
15) Make Full Use of Your Referrals
Use word-of-mouth referrals as your marketing as people trust personal recommendations the most. Use referral programs to make your past customers bring in new customers. Give discounts or perks to both the customer and their referrals in their next purchase.
Types of Car Promotions & Incentives
Automotive dealerships offer various types of incentives to attract car buyers and increase car sales. Car promotions and new car incentives come in various forms, and here’s a list that you can refer to:
1) Rebates
Rebates are cash offers that reduce the overall cost of a vehicle after purchase. They can range from a few hundred to several thousand dollars which makes cars more affordable.
2) Finance Incentives
Finance incentives include low or zero percent interest rates on car loans. This helps buyers save money on monthly payments and loan costs.
3) Lease Deals
Lease deals allow customers to drive a new car for a set period with lower monthly payments. At the end of the lease, they can return the car or buy it for a predetermined price.
4) Bonus Cash
Bonus cash is an additional cash incentive offered on top of existing promotions. It can be used to lower the purchase price or as a down payment on a vehicle.
5) Dealer Cash
Dealer cash is money given to dealerships to help them lower prices on certain vehicles. It allows dealers to offer competitive pricing while still maintaining profit margins.
6) EV Incentives
EV incentives encourage the purchase of electric vehicles through cash rebates or tax credits. These offers make electric cars more affordable and promote environment-friendly choices.
7) Finance Savings
Finance savings include discounts that reduce the overall cost of a car, such as lower interest rates or waived fees. These savings help customers manage their car payments more easily.
8) Loyalty Incentives
Loyalty incentives reward customers who return to buy another vehicle from the same brand. These can include cash bonuses or discounts which encourage repeat business.
Top 10 Strategies for Car Promotions
Advertising in the auto industry can be a hassle. But worry not! Here are 9 automotive marketing tried-and-true strategies that you can use for your car promotions to drive more sales and achieve success this year:
1) Use Positive Reviews to Your Benefit
Encourage your satisfied customers to leave positive reviews to increase your brand reliability.
2) Appear in Top Google SERPs
Optimize your website for SEO (Search Engine Optimization) to ensure it appears at the top of Google search results.
3) Use Competitor Keywords
Use PPC (pay-per-click) advertising to bid on keywords related to your competitors to capture their potential customers.
4) Keep the Negative Keyword List Updated
Regularly update your negative keyword list to filter irrelevant search terms and improve ad targeting.
5) Create Budget Plans Based on Industry Trends
Analyze the automotive industry trends and adjust your ad budgets to maximize visibility during peak shopping times.
6) Create Targeted Automotive Campaigns
Segment your audience to create personalized marketing campaigns that appeal to specific buyer groups.
7) Create Offers that Attract Customers
Create enticing offers, like limited-time discounts that will encourage buyers to visit your dealership.
8) Use Call features for Connections
Include call features in your ads to make it easy for customers to directly contact your dealership.
9) Reconnect with Past Customers
Use remarketing strategies to re-engage visitors who did not complete a purchase on the website.
10) Use Video Content to Attract
Video content allows you to promote your products and services in an interactive manner, which intrigues customers, convincing them to check out your brand.
Top 12 Successful Car Promotion Campaign Examples
For your inspiration, we have collected some of the best car promotion campaigns that will show you how creativity and a personal touch can make car promotions really effective:
1) Volvo Trucks
Volvo created an ad featuring Jean-Claude Van Damme doing the splits between two trucks that were reversing. This stunt went viral, bringing in $170 million in sales and showing how creative marketing can really pay off.
2) The Power of Dreams (Honda)
Honda’s ads, like “The Cog” and “The Impossible Dream,” focus on storytelling and imagination. They connect with viewers emotionally, making people feel inspired by Honda’s innovative cars.
3) Big Hitting Minis
Mini’s ads are known for being quirky and fun, like the classic “You Don’t Need A Big One To Be Happy.” Their lighthearted approach matches the playful spirit of their cars, making their marketing memorable.
4) The Ford Mustang Mach-E
Ford ran an interactive campaign for the Mustang Mach-E that let viewers customize their cars in the ads. This local approach helped connect potential buyers with nearby dealerships.
5) #BestDayEver (Chevrolet)
Chevrolet launched the #BestDayEver campaign, where they surprised people with giveaways during an 8-hour live stream. The campaign attracted a younger audience and got a lot of attention on social media.
6) Virtually Porsche
Porsche introduced a Virtual Reality App that allowed people to take virtual test drives of their cars. This innovative approach led to more virtual test drives than actual ones at dealerships.
7) The Rise of Uber
Uber’s marketing focuses on real people and their experiences rather than just the app itself. Ads like ‘A Ride to Remember’ highlight personal stories, helping Uber connect with customers and grow quickly.
8) Auto Trader World Cup Giveaway
Auto Trader promised to give away a car for every goal England scored in the 2018 World Cup. England scored 12 goals, leading to over £200,000 in car giveaways. This boosted their social media presence and improved their search rankings for “new cars” keywords.
9) Green Flag Toy Cars Assistance
Green Flag teamed up with Little Tikes to recycle old toy cars into new ones for disadvantaged kids. It was a great match for their brand and received good media coverage.
10) Toyota Virtual Road Trip
During COVID-19, Toyota and LadBible created a virtual road trip using a treadmill and LCD screens featuring the Yaris. The campaign was a hit, reaching 28.8 million people and winning a social media award.
11) Lego Technic Bugatti Chiron
LEGO and Bugatti built a life-size, drivable Chiron out of over a million LEGO pieces. It toured the world, won awards, and even drove on a test track.
12) Renault Zoe in Bucharest
Renault used a billboard in Bucharest that lowered the price of the Zoe electric car based on the city’s pollution levels. This clever idea helped Zoe win “Green Car of the Year” twice.
How Spyne Can Help in Car Promotions
Image Studio
Spyne will help you with car promotion by transforming ordinary photos into studio-quality images with Image Studio. This tool ensures that every car in your inventory is presented in the best possible light, making it look professional, and ready to capture the attention of potential buyers.
360 Spin
With 360 Spin, Spyne will create an interactive experience that allows your customers to view cars from every angle. This feature enables buyers to spin the vehicle around, offering a complete and detailed view that helps them feel more confident and informed about their potential purchase.
Video Tour
Spyne’s Video Tour feature will bring your cars to life with AI-powered video tours. These tours give customers an immersive, virtual walkthrough of both the interior and exterior of their vehicles. It’s like having a virtual salesperson available 24/7, highlighting the key features and benefits of each car, which can significantly boost your sales.
Dealer Store
Spyne will build a state-of-the-art, AI-powered website for your dealership. This website is designed to be visually appealing, user-friendly, and designed to drive more leads. By creating a seamless and engaging online experience, Spyne will help you turn more of your website visitors into satisfied car buyers.
Conclusion
Promoting your dealership’s cars requires a lot of effort. Understanding your audience, using social media platforms, and optimizing for search engines are the key steps you need to keep in mind. Don’t forget the power of customer reviews and keeping up with the ongoing industry trends. Include unique offers and strategic advertising to make your cars stand out. The right car promotion strategy can increase your brand’s visibility, attract more buyers, and help you sell your cars faster.
