From vintage to luxury, almost everyone loves cars. To capture everything, from car culture to automotive progress, professional car photography has made itself an art of its own. Whether an individual is into cars for speed, looks, or modifications, a car photographer can help them fall into pits with beautiful machines.
However, capturing eye-catching and professional car photographs can be a struggle, which can be achieved by hiring a professional car photographer. Well, that is why car dealerships and retailers want to hire the best photographer in this industry. In this blog, we will discuss car photographers and how they can help your automobile business grow.
Who Is a Car Photographer?
A car photographer is a professional who specializes in capturing high-quality automobile images for various promotional activities. Car manufacturers and retailers employ these professionals to click high-quality and appealing pictures of the vehicles, which they can use for promotions, branding, marketing, sales, etc.
In addition, car photographers can be seen in multiple events, such as racing events, magazine shoots, new vehicle launches, etc. They are responsible for clicking top-quality pictures of the car and highlighting the features to make it appealing to the brand’s customers.
What Are the Types of Car Photographers?
An automobile photographer can do multiple types of professional car photography to portray the cool features of a car. Here are the different types of car photographers you can hire for your dealership according to your requirements:
1. Commercial Car Photographer
A commercial car photographer is an expert in clicking pictures for vehicle advertisements, websites, brochures and promotional materials for car dealerships. The individual has a unique style of clicking high-quality and polished images to highlight the vehicles’ design, features and brand identity.
Moreover, they can take a 360-degree car view using their photography and/or editing skills and offer a comprehensive viewing experience to your dealerships.
2. Action and Motorsport Photographers
The motorsport and action photographer captures car images in motion during races or dynamic driving events. The style emphasizes speed, movement, and energy, often using panning techniques to create a sense of motion.
These photographers use high-speed cameras, long lenses, and panning shots to capture the action, freezing cars in motion or creating motion blur for a dynamic effect.
3. Event Photographers
Such photographers cover car shows, meetups, and gatherings for car enthusiasts. They have a candid and documentary style, capturing vehicles, the crowd, and the event’s atmosphere.
In addition, their common settings include car exhibitions, rallies, and festivals. They use wide-angle shots to show the scale of the event, engage with crowd interactions, and focus on detailed shots of unique or rare vehicles, highlighting their standout features.
4. Automotive Detail Photographers
Automotive detail photographers are the ones who highlight specific features or parts of a vehicle, such as the engine, rims, lights, or interior details, via their photography. Their style focuses on close-up shots to emphasize craftsmanship, texture, and intricate design elements.
They typically shoot in a studio or controlled outdoor environment to eliminate distractions and focus on details. In addition, these photographers use macro photography, controlled lighting, and careful composition to showcase the finest aspects of the vehicle’s components.
How Can You Capture Stunning Car Photos?
Capturing a stunning car photo for automobile photography is significant as it helps you grasp the potential buyers’ attention. Here are a few things you must focus on when capturing the best car photos for your dealership:
1. Check the Lighting
One of the crucial aspects of car dealership photography is the lighting, as it brings an immersive experience. When you click a photo of your vehicle inventory, you must try clicking it when you have access to the maximum amount of natural light.
Without proper lighting, you cannot click the best photograph, which will hamper the experience. Hence, you must ensure the lighting is adequate to get the best picture to upload to your dealership website.
2. Focus on Camera’s Settings
Another factor to focus on, when clicking stunning pictures, is to focus on car photography settings. When you get hired as a car photographer, ensure that you understand the client’s aesthetic requirements to get the best clicks. Moreover, you must ensure the ISO level is low to reduce the graininess, to get the best click of their inventory. You must also control the field depth by setting the aperture wide and boosting the shutter speed.
3. Stick to Your Vision
Many photographers stick to conventional shots, missing opportunities to create truly unique images. It is especially true for amateur car photographers, who often settle for the ordinary.
Hence, it is significant to trust creative instincts, push boundaries, and avoid relying on the usual approach. By sticking to this vision, you can capture something extraordinary that stands out from the rest and even defines the genre in a fresh, captivating way.
4. Take Pictures of the Interior
Usually, automotive dealer photographers capture amazing shots of cars – on highways, in parking lots, etc. – but ignore the interior. Highlighting the car’s interior is essential, especially if you aim to sell it quickly.
Potential buyers often want detailed views beyond exterior beauty. Hence, car interior photography offer a complete perspective and can significantly speed up the selling process, making your car more appealing to those interested in purchasing.
5. Avoid Clicking at Eye Level
One of the mistakes photographers make is shooting a car from eye level. It will only work for those already familiar with the vehicle. Nevertheless, you need different perspectives to showcase your car’s uniqueness, especially when selling.
For instance, you can opt for high or low-angle shots instead. In such scenarios, you can use a tripod or a stool to create a more dynamic view, giving the car an exciting and distinct appearance.
6. Use AI for Immersive Photography
As a car dealership owner, you may witness that professional car dealer photography can be expensive. For instance, you may need to hire a professional photographer and rent or own expensive studios. It may increase the cost and lead to a costly photoshoot.
You can avoid it using cutting-edge technologies, like AI and machine learning processes. Spyne offers photography solutions that you can use to get a 360-degree view and edit the photos according to your specific requirements, lowering the overall cost.
Why Do Car Dealerships Require Professional Photoshoots?
As a car dealership brand, you must opt for professional photoshoots to bring more credibility and attract more buyers. When a potential customer visits your website, a high-quality image makes them confident to trust the vehicle and dealership, leading to leads and sales.
When you hire a professional car photographer or opt for AI photography services, you can make your inventory more credible, attracting customers to check your website. A visual representation of your inventory will allow you to grow your brand exponentially and engage a wider audience group. For instance, having a 360-degree car view feature on your website is more beneficial than a static image, as the potential buyers can interact with the former.
In addition, professional car dealer photography supports your vehicle display page, making your website more unique and interactive. It can help you establish your brand in the automotive industry and generate more leads.
How Spyne Helps Car Dealer Photographers?
Spyne offers AI merchandising solutions to car dealerships to enhance their online visibility. It offers a powerful tool to improve the car photoshoot experience significantly. Moreover, you can use its advanced tools and capabilities to streamline your business process, enhance efficiency, and elevate the images of your inventory.
Spyne has a comprehensive range of products and solutions for car photographers, such as automated image editing, background removal, and retouching. It comes with modern-day technology, like AI and machine learning processes, to enhance your website’s online visibility.
In addition, Spyne solves the problems of car dealer photography by saving valuable time and effort. Through the help of its tools, you can make an ordinary photo shoot look exceptional. Moreover, the company offers seamless collaboration and sharing options, where you can showcase your dealership’s inventory to buyers, clients, online platforms, and colleagues. It has a user-friendly and intuitive website design, making it easy for you to access its AI tools and solutions.
Final Words
With car buyers starting their search digitally, captivating images boost engagement and increase the likelihood of sales. A skilled car photographer is significant for your car dealership business, as high-quality images are crucial for attracting potential buyers. Getting help from professional photographers can effectively highlight a vehicle’s features, both exterior and interior, creating a lasting impression online.
Moreover, you can use AI tools and solutions from Spyne.AI to click top-quality images for your dealership. Investing in expert car photography is essential for standing out in a competitive market.
