Videos are the best way to sell cars faster! You might have heard this somewhere from someone. But do you know that there are different types of automotive dealership videos serving different purposes? Let’s suppose you are shooting a video of delivering a car to your customer. It will work for building trust, but it won’t work for promotion. That’s why, while shooting a video, you should be aware of the intent and purpose, what you want to achieve from that video. Together, considering the buyer lifecycle while shooting a video helps you deliver the right video at the right time.
If you wanted to market your dealership’s car videos perfectly, this blog is for you. The blog covers information that you never want to miss. Learn, implement, sell, and grow your dealership business faster in this competitive market.
What Are Car Dealership Videos?
Wondering what car dealership videos are and how they differ from normal car videos? Well, car dealership videos are marketing pieces designed for automotive retailers. You can showcase your inventory, services, and brand identity through these videos. However, there are different types of dealership videos.
Unlike normal car videos created just for engagement, each car dealership video serves a distinct purpose. Whether you want to inform, engage, promote, build trust, or generate leads, these videos play a crucial role in staying ahead in the market.
Why You Need Marketing Car Dealership Videos?
As buyers have changed their way of buying cars. Buyers these days don’t actually visit showrooms or dealerships. Instead, they start their journey researching online first. In fact, according to the study, approximately 80% of car buyers begin their purchasing journey by researching online. Further, these videos work as a bridge between dealerships and online buyers. Here’s why you need automotive marketing videos:
1. Influence Buyer Decision: Videos strongly influence how buyers perceive your brand and cars. While watching a car video, people often imagine themselves behind the steering wheel. Therefore, creating a video showcasing your inventory, offers, or customer stories can influence a browser to become a potential buyer.
2. Boost Engagement & Reach: In automotive marketing, car videos are considered the most engaging content. They capture attention faster, get more clicks, shares, and watch time. Dealership marketing videos help you reach a wider audience and stay visible in a competitive digital marketplace.
3. Build Trust & Transparency: People often buy cars from dealerships they know or trust. Showcasing your team, cars, and genuine customer moments through these videos helps build trust among buyers quickly. Watching your dealership videos, buyers will already know what to expect when visiting in person. This will make your dealership look credible and customer-focused.
4. Boost Conversions: All the above discussion we had concluded to one point, that’s conversion. Whether it’s influencing one’s decision, building trust, engaging, or reaching more people, all these generate more conversions. Let’s suppose a buyer enjoys seeing a car walkaround video. They are more likely to book a test drive or make an inquiry.
In short, indeed, you need car dealership marketing videos to build trust, engage more, increase conversions, and stay ahead in this competitive market.
What Are The Different Types Of Car Dealerships Videos?
Do you know how many types of automotive dealership videos there are and how each serves its purpose? Let’s discuss in this section:
1. Car Walkaround Videos: Car walkaround videos provide a 360-degree look at a car, where they can visualize both the interior and exterior. These videos engage buyers by highlighting the car’s design, features, and condition. Walkaround videos allow your buyers to experience the car virtually before visiting the dealership.
2. Customer Testimonial Videos: Sharing your satisfied customer testimonials is one of the best strategies to build trust and credibility. People watching your car dealership video start thinking of you as a reliable dealership to buy a car.
3. Service & Repair Videos: These videos are created to educate and empower your buyers. Showing your experts carefully repairing cars builds a trusting relationship between the buyers, making them believe that their car is in safe hands.
4. Promotional & Event Videos: Running special offers, new launches, or dealership events? Create a promotional video highlighting them. It will spread the word quickly and attract more local buyers. A promotional automotive dealership video creates excitement and buzz around your dealership.
5. Personalized Videos: Personalized videos are tailored messages, including follow-ups, thank you videos, or showcase cars matching their preferences, sent to individual buyers. The purpose of creating these videos is to provide value to your buyers and enhance their buying experience.
6. Car Sales Videos: These are the short videos of moments, handing over keys, buyer reactions, and those genuine smiles. These types of videos are great for building emotional connections with buyers. Further, these online car sales videos represent that you value customer happiness, turning each delivery into a marketing opportunity.
7. Educational Videos: Educational videos are designed to inform and guide customers while explaining financing options, car maintenance tips, or model comparisons. These videos help your dealership as an expert and trusted advisor, not just a seller.
8. Celebration Videos: Capture how you celebrate every moment in your dealership to create emotional and engaging videos. They’re great for building long-term relationships and boosting brand loyalty.
How Do You Create Car Dealership Videos?
Now you might be wondering how to create these car dealership videos for marketing. Well, there are various ways of creating these videos:
1. Hire Professionals: One thing you can do is hire professionals to shoot car dealership videos for you to market them. Professional photographers help you create eye-catching, high-quality visuals. However, hiring a professional often requires a high budget, also sometimes getting final videos might take longer than usual.
2. Outsource Videos: Paying an agency to create and market your dealership is another thing you can do to create your dealership’s car videos. You will pass on all your video creation work to the agency together they will market your videos. However, there is a higher risk of inconsistent work and lower ROI.
3. Do It Yourself: Shoot your videos yourself, edit them, and market them. But for this, you need professional photography, editing, and marketing skills. If you have these skills, you can definitely consider this way of creating and marketing your car dealership videos.
4. Utilize Tools: Another best way of creating automotive dealership videos is utilizing AI-powered tools. There are various advanced tools available in the market that you can utilize. However, it could be challenging to find the right and reliable tool like Spyne.
What Makes Spyne Car Video Tour Apart From Other Car Video Makers?
Make your buyers engage with your online car inventory with Spyne’s car video tour that helps you create stunning car videos in minutes, without any filming or editing effort.
1. Turns Images Into a Complete Car Video: Our AI video tour can create a smooth, cinematic car video from car pictures, car tours, and VIN. No fancy camera, no editing, just upload and let the AI do the magic.
2. Creates Videos in Just a Few Minutes: You don’t have to wait hours for edits. Our AI adds movement, lighting, and clean transitions instantly. It generates dealership inventory videos in minutes, so you can showcase them on marketplaces, your website, and social platforms.
3. Makes Every Car Look Studio-Ready: The tool enhances depth, shadows, and reflections automatically. This gives your car that natural, polished, showroom look that keeps buyers engaged.
4. Let’s You Choose Styles That Match Your Brand: Whether you want a bold vibe, a sleek modern look, or a dramatic feel, we offer multiple video styles to fit your dealership’s personality.
Conclusion
Indeed, car dealership videos are perfect for building trust, boosting engagement with buyers, increasing conversion, and sales. However, automotive dealership videos not only include cars, but they also comprehensively showcase your dealership, how you work, celebrate, and value your customers.
You can create car dealership videos by hiring a photographer or an agency. However, both of these are expensive and time-consuming processes. Therefore, you can utilize tools like Spyne and shoot your automotive dealership videos yourself with your phone. In fact, using Spyne’s car videography tool is simple and doesn’t require any photography or editing skills. Try Spyne today and sell your cars faster than anyone with a high-quality automotive video tour.
FAQs
The optimal length for a YouTube car video depends on its type. If you are creating informative content, then a 3 to 10-minute video works well. However, if you are making a short video, then a video under 2 minutes is ideal.
Videos help customers visually understand what’s wrong with their car and why a repair is needed. When you provide clear diagnostics, before-and-after visuals, or technicians at work, customers feel more informed and are more likely to approve repairs, leading to higher repair order conversions.
A V-MPI is a video-based version of a standard multi-point inspection. Technicians record short clips explaining the car’s condition, required repairs, or recommended maintenance. This builds transparency and increases trust, making customers more likely to take action.
A car dealership should aim to post video content a few times a week while maintaining consistency. It depends on the platform you publish a video on, like for Facebook, 2-3 posts per week, for Instagram reels/videos, 1-2 videos a week. However, if you are uploading a video on YouTube, 1-2 videos a month is for building the community first.
