Car dealership videos have become an essential marketing tool for car dealerships in recent years. These videos are designed to showcase a dealership’s inventory, highlight special offers, and promote its brand. With the rise of digital marketing, car dealerships should invest in video production to keep up with the competition. A well-produced car dealership video can capture the attention of potential customers and help establish the dealership as a trusted source of quality vehicles.
Car dealer video marketing is more effective than images and texts in creating powerful content and promoting your car dealership inventory video. These videos are posted on third-party sites such as car sales videos YouTube and Instagram can gain and hold customer attention.
In this blog, we will explore the benefits of dealership video marketing and provide tips on how to create effective and engaging videos that can help boost sales and increase brand awareness. Whether you are a small independent dealership or a large franchise, this blog is for you!
What are Car Dealership Videos?
Car dealership videos are promotional visual content designed for automotive retailers to showcase their inventory, services, and brand identity. These videos are designed to engage and inform potential customers about the available vehicles, highlighting their features, specifications, and pricing. Through compelling storytelling, captivating visuals, and persuasive narratives, car dealer videos aim to attract and convert leads, ultimately driving sales and establishing a strong online presence in the competitive automotive market.
Benefits of Videos for Car Dealership Marketing
Car dealership marketing videos help customers better understand your product. It can dramatically help tailor the complete sales process. Your dealership can use car dealership videos on YouTube or other platforms to minimize doubts about your products. Let’s look at some benefits of automotive video marketing for car dealers.
1. Convert prospects into customers
Car video ideas give a realistic feel of the product and reduce uncertainty. A customer can see the product from all angles without physically examining it, building trust, and bringing conversions.
2. Build consumer trust
Product quality is the primary concern in automotive e-commerce since customers cannot see the car. Best car dealership videos can help eliminate that concern, making shoppers more comfortable buying from you. It also helps build brand credibility.
3. Google prioritizes videos
Google tries to find videos relevant to searches. If you have a video marketing for your YouTube car sales, with an SEO-friendly title, there is a high chance that it will appear on the first page of Google Search Results when relevant keywords are used.
Types of Car Dealership Videos
Car Dealership videos cater to various types. Here we have listed the different categories and various types of video dealers. Let’s explore these in detail:
1) Informative Videos
- New Arrival Videos: Showcase new models arriving at your dealership, highlighting their key features and generating excitement.
- Car Walkthrough: Provide a detailed 360 car virtual tour of specific vehicles, including interior and exterior features, dealership video performance specs, and technology demonstrations.
- How-To Videos: Educate viewers on maintenance tips, car features, or technology functions, demonstrating expertise and building trust.
- FAQ Videos: Answer common customer questions about financing, buying process, service department, etc., saving time and increasing transparency.
2) Engaging Videos
- Best Deals Video: Highlight current promotions, discounts, and special offers on specific models or car types to attract price-conscious buyers.
- Newsletter Video: Summarize current deals, upcoming events, and newsworthy dealership information in a visually engaging format.
- Customer Testimonial Videos: Feature satisfied customers sharing their positive experiences with the dealership and the car, building trust and social proof.Team Video: Introduce your sales team, service department, and other key personnel, creating a personal connection and building trust.
- Behind-the-Scenes Videos: Offer a glimpse into the dealership’s culture, service process, or community involvement, fostering transparency and brand personality.
3) Creative Videos
- Day in the Life Videos: Showcase different car models being used in everyday activities, highlighting their versatility and connecting with viewers emotionally.
- Comparison Videos: Compare your offerings to competitor models, highlighting key advantages and attracting potential switchers.
- Event Videos: Capture highlights from dealership events, test drives, or community initiatives, showcasing engagement and building brand awareness.
- Humorous Videos: Use car dealership funny commercials to create lighthearted yet memorable content, attracting attention and promoting engagement.
How Do You Get More Sales With Car Dealership Videos?
Used car dealership videos are a powerful tool to attract, engage, and convert potential customers. Here’s how to use them to boost your sales:
Types of Videos
1) Showcase specific features and benefits of popular models. Use high-quality visuals, and engaging storytelling, and highlight what makes your vehicles unique.
2) Create a car dealership welcome video and show the customer that their money is well spent.
3) Let satisfied customers share their positive experiences, building trust and credibility.
4) Create how-to videos on car care, maintenance tips, or technology features, positioning yourself as an expert resource
Best Tips
1) Create videos based on your target audience’s needs and interests.
2) Tell viewers what you want them to do next, like visiting your website, or scheduling a test drive, or contacting you.
3) Share them on your website, social media platforms, email marketing, and paid best car dealership ads.
4) Use analytics to understand what’s working and adjust your strategy accordingly.
Following these tips and different video types can increase customer engagement and ultimately boost your sales or conversion rate.
Top 12 Dealer Videos That Landed Sales
Car dealers management videos play a pivotal role in the sales process as car dealerships ship videos to help potential customers and boost online car sales videos. Here are the top 12 best car dealership video examples of car dealerships that utilized videos for car sales video improvement:
1) Lindsay Volvo Cars of Alexandria, Virginia (Dionte McFadden)
Dionte McFadden’s proactive use of a video walkaround instead of traditional pictures effectively addressed a customer’s inquiries, leading to a successful purchase.
2) Capital GMC Buick Cadillac in Regina, Canada (Austin Czernick)
Austin Czernick’s personalized walkaround video of a Cadillac Escalade provided valuable information to a potential buyer, influencing their decision to make a purchase.
3) Cavender Toyota in San Antonio, Texas (Brandan Kelly and Jonathan Narvaez):
Brandan Kelly confirmed vehicle availability through a video presentation, while Jonathan Narvaez saved a customers time by allowing them to view a vehicle remotely before purchasing.
4) Acura Columbus in Dublin, Ohio (Jami Meredith)
Jami Meredith effectively communicated necessary repairs to a customer through a video, resulting in their satisfaction with the service provided.
5) McGovern Subaru in North Hampton, NH (Alouny Phayamouk)
Alouny Phayamouk’s persuasive video differentiated McGovern Subaru from competitors, securing a sale from a price-shopping customer.
6) Capital Buick GMC Cadillac in Regina, Canada (Ron Gelowitz)
Ron Gelowitz’s video walkaround reassured a distant customer about a vehicle’s condition, motivating them to make the trip to purchase from the dealership.
7) Lindsay Volvo Cars of Alexandria, Virginia (Kelvin Fuentes)
Kelvin Fuentes provided a remote customer with a walkaround video, allowing them to assess a desired vehicle’s condition and proceed with the purchase.
8) Cavender Toyota in San Antonio, Texas (Jonathan Narvaez)
Jonathan Narvaez’s facilitation of a remote vehicle viewing saved a customer time and effort, leading to a purchase after a test drive.
9) CMP Automotive in Alberta, Canada (Patrick Jo)
Patrick Jo’s proactive video presentation of a desired truck impressed a customer, contributing to a successful sale and showcasing the dealership’s commitment to customer satisfaction.
10) Bommarito Kia
This Missouri dealership employed customer service explainer videos to educate viewers about their repair process and pricing transparency. This informative approach instilled confidence and resulted in higher customer satisfaction and repeat business. Explore their auto dealer web videos or social media for potential video examples.
11) Freeman Toyota
This Texas dealership created a series of customer testimonial videos where satisfied buyers shared their experiences. These authentic stories built trust and credibility, leading to increased sales inquiries and purchases.
12) AutoNation
This large dealership chain launched a “Shop From Home” initiative, offering virtual tours and video consultations to customers during the pandemic. This helped them maintain sales and provide a convenient buying experience.
Each example highlights the importance of customer engagement, communication, and innovation in driving sales and ensuring customer satisfaction within the automotive industry.
Best Tips for Car Dealership Videos
In today’s digital age, car dealerships that leverage the power of video marketing reap significant rewards. Compelling video content empowers you to engage potential buyers, showcase your inventory, build trust, and ultimately drive sales. Here are the best tips for car visual merchandising and car dealership video ideas to follow:
Know Your Audience
1) Understand: Deep into your target demographics, psychographics, and online behavior. Who are you trying to reach? What are their needs, aspirations, and pain points?
2) Segment: Create targeted video campaigns tailored to specific buyer personas. Offer content that directly addresses their unique preferences and concerns.
Embrace Personalization
3) Go beyond generic messages: Infuse your videos with a personalized touch. Address viewers by name, highlight features relevant to their interests, and create a sense of connection.
4) Consider automated personalization: Explore tools that dynamically insert names, vehicle choices, and other personalized elements into videos, enhancing engagement and impact.
Craft Stellar Video Content
5) Variety is key: Employ a diverse mix of video types to keep viewers hooked. Consider vehicle spotlights, car dealer stock videos, customer testimonials, educational content, welcome videos, behind-the-scenes glimpses, and more.
6) Quality matters: Invest in high-quality visuals, professional audio, and engaging storytelling. Poor production values can damage your brand image.
7) Focus on benefits: Don’t just list features; showcase how your vehicles solve problems, enhance lifestyles, or fulfill aspirations.
8) Keep it concise: Aim for shorter videos (ideally under 2 minutes) that capture attention quickly and deliver your message effectively.
9) Include a clear call to action: Tell viewers what you want them to do next, whether it’s visiting your website, scheduling a test drive, or contacting you.
Master Social Media Promotion
10) Leverage targeted car advertising: Use social media platforms’ sophisticated targeting options to reach your ideal audience with your videos.
11) Optimize for local reach: Utilize local targeting and geo-fencing to attract people in your vicinity actively searching for cars.
12) Engage with comments and questions: Respond promptly and professionally to build rapport and demonstrate your responsiveness.
Utilize a Multi-Channel Approach
13) Integrate videos into your website: Showcase them prominently on your homepage, landing pages, and relevant vehicle pages.
14) Include videos in email marketing: Personalize email campaigns with targeted video content to boost engagement and click-through rates.
Track
15) Measure key metrics: Use analytics tools to track video views, engagement rates, click-throughs, and conversions.
Analyze Your Results
16) Refine your approach: Analyze the data to understand what’s working and what needs dealership video improvement. Continuously test and iterate your video strategy for optimal results.
Conclusion
The integration of video marketing into car dealership strategies is no longer just an option, it’s a necessity in today’s digital competitive market. From building trust and credibility to engaging potential buyers and driving sales, car dealership videos offer a powerful platform to showcase inventory, connect with customers, and stand out in a competitive market. By following the tips outlined in this blog, car dealerships of all sizes can harness the full potential of video content to attract, engage, and convert leads, ultimately strengthening their brand presence and driving success in the automotive industry.
