Whether you’re a car enthusiast, a car dealership, or a professional auto videographer, this blog will help you learn about automotive videography. Explore how to capture the best automotive videos, the required camera settings, and how Spyne car merchandising can help you improve your video results. Get ready to take your automotive visuals to the next level! Discover how to plan a shoot with all camera movements for shooting still and moving cars. We have also mentioned dozens of insights to make your videos cool and with the best editing tricks and tips.
What is Automotive Videography?
Automotive videography is not limited to filming car videos. It involves creating a big picture or an effect featuring a vehicle as a subject. It is the art of creating a captivating visual story centered around automobiles. Videography from different cameras, including drones and GoPros, captures the essence of a vehicle and its unique features and specifications. Capturing high-quality, engaging, and eye-catching visuals is essential in promoting auto brands and attracting potential customers to the automotive dealership.
What is the Importance of Videography in the Auto Industry?
Car videos can be essential in marketing at each stage of the automotive sales funnel. Spreading brand awareness to generate interest by building action and desire means converting your prospects into paying clients. High-quality videography can be used for video marketing to help car dealerships. Therefore, it focuses on three advantages: showcasing cars, building trust and credibility, and improving search engine rankings. Check out below how videography is crucial for the auto industry and what its importance is.
1) Engaging Storytelling: Creative videos engage a broader audience and showcase the brand’s identity, values, and heritage through visually exciting stories.
2) Immersive Experience: Automotive videos create an immersive experience through dynamic shots. They allow the viewers to feel like they are physically testing the vehicles.
3) Highlighting Performance: Vehicle videos solve the problem of showcasing vehicles’ performance capabilities. Car videographers can capture the vehicle’s handling, speed, and agility.
4) Increased Sales: Potential customers are more attracted and are likely to purchase after watching a video. A high-quality video showcasing a car’s features and benefits will increase sales.
What is Car Video Merchandising?
Car video merchandising helps create engaging video content in automotive videography, highlighting car features from different angles. Additionally, video merchandising connects potential buyers and engages them with the immersive experience. Car buyers are ready to pay substantially more for certified vehicles than non-certified ones. Often, buyers search for CPO cars, so the more you market and merchandise these cars using videos, the more potential buyers you will attract.
Why Car Dealerships Need Video Merchandising?
Car video merchandising helps dealerships showcase their inventory engagingly and attract viewers’ attention. It also helps to increase conversion rates and stand out from the competitors.
1) Enhanced Customer Engagement: It helps to capture viewers’ attention and is more engaging than static images. Additionally, potential buyers can check the features, engine, and other vehicle parts from their smartphones or other devices.
2) Increased Conversion Rates: It boosts the dealership’s conversion rate and builds trust and confidence in the buyer to purchase.
3) Competitive Advantage: High-quality videos help dealerships stand out from their competitors in the automotive industry and reach a wider audience.
How Spyne Can Help?
1) Automotive Videography vs Video Production Expertise: Spyne helps dealerships create a professional VDP (Vehicle Display Page). Therefore, it also helps them to have high-resolution footage, smooth transitions, and engaging visual effects.
2) Customizable Solutions: Spyne provides tailored solutions for each dealership’s needs and requirements.
3) Efficiency and Scale: Integrating your VDP with Spyne.ai will allow you to increase your inventory display with engaging videos and consistent quality.
4) Analytics and Optimization: Dealerships can increase their viewer engagement, click-through rate, and conversion rate with Spyne’s car merchandising. It will help them optimize their marketing efforts and increase their ROI.
What are the Best Settings for Car Videography?
Automotive videographers must set the best frame rates to shoot automobile videos. They should focus on setting the shutter speed and ISO according to the environment, vehicle motion, and lighting. We have mentioned the best settings below that an auto videographer can consider.
- Shooting real-life motion: Shoot the vehicles at 24 frames per second and set shadow speed 1 over 50. When shooting fancy B-rolls or vehicle details, prefer setting frames to 60 per second.
- Shooting headlights: It is important to be more intentional with movements, as headlights are flickering. To remove flickering, one should shoot at 24 frames per second.
- For a realistic cinematic setting: When shooting car cinematic video for editing and shooting details of the car, set the frame rate to 60 per second and keep the shutter speed 1 over 125. Additionally, when shooting at 12 per second frame, set the shutter speed to 1 over 250.
If you do not want to move the shutter speed, set the exposure value, fiddle with the aperture and ISO, and set the ISO as low as possible. Do not expose it, so set the ISO to auto + turn on the s-log for your camera.
Best 6 Tips on How To Film Automotives Like a Pro
To capture the best files of your cars, one must plan their shoots, varying focal lengths for dynamic composition, and use a mix of handheld and stable shots. Videographers can also include drone shots to capture vehicles from unique angles. Further, shooting at a high frame rate will result in a smoother action. We have mentioned the pro-car videography tips, so one should consider filming your vehicle.
1) Shoot Different Areas of the Car
Videographers must inspect and 360 automotive walkaround the car before beginning their shoot. They can note the interesting things they want to include in the shoot. These include a brake kit, emblems, brake calipers, interior details, a turbo under the hood, etc. Including each detail of the vehicle will elevate the final results of your video.
2) Vary Your Shot Types
When doing automotive videography, it is essential to mix focal lengths. You can start with a wide shot to establish the location and then transition to a close-up or medium shot that delivers bait to viewers. This will help keep car cinematics interesting, dynamic, and engaging. One can also include drone shots to keep audiences hooked and to an extraordinary angle. You can film drone shots on DJI Mavic Pro or DJI Inspire.
3) Record Audio of the Car
Videographers must include the engine’s thunderous roar, the turbo’s blow-off valve, and the supercharge whine in their videos. These exciting sounds will take the videos to the next level. Additionally, including these sounds in the shoot will help to create interesting edits. To capture the exterior audie of a car, one can rig Xoom H4N Ppro in the car turn and then run a lav mic to gaff the car bumper.
4) Don’t Always Rely on a Gimbal
Gimbal shots add a great feel to car films with smooth movement. However, overusing gimbal shots won’t make your video unique. Getting the vehicle’s handheld camera movements is essential to adding interest to the shots. Therefore, the natural camera shake will make it feel cinematic. Using a tripod can also help you get some amazing shots. Remember, not every shot requires a camera movement. Videographers can set their camera on a tripod and give gimbal movements at the right time to make the shots special and amaze their audience.
5) Plan Your Shoots
Creating a mood board will help develop the film’s feel and look the videographer wants to make. One can collect their previous shots and the screenshots of the work they admire and load them in Adobe InDesign to create a grid of different shots. You can also consider Adobe Photoshoot to make a storyboard. Further, deciding on the type of shot and car photography studio will also enhance the outcome.
6) Location Matching the Car
One must scout different locations and decide on the perfect one to conduct the shoot. Videographers must inspect traffic, unsightly debris, and trespassing warnings before deciding the shoot location. It is essential to understand that you are describing a story, not just a car video. Ensure that the perfect location is as per the vehicle’s character. Examples of videography: a sports car should be shot on a racetrack, and an SUV on an offroad.
How to Shoot a Perfect Car Commercial?
Plenty of things need to be considered before beginning the car commercial shoot. The videographer must include the necessary equipment and requirements to conduct their shoot. Combining the best equipment and considerations will help you make a perfect car commercial. To shoot an ideal automotive commercial, you can check the equipment, considerations, and other things below.
Necessary Equipment to Shoot an Ideal Commercial
1) Proper Crew: You must have a professional crew, including a camera operator, director, producer, a person to drive the car, and an individual to drive you in the car you are shooting from.
2) Means of Communication: You must include a walkie-talkie to communicate with your crew. It is crucial to have a pair of them when shooting a chase shot. Also, coordinate with the director on how close the cars should be.
3) Camera Gimbal: It is highly recommended that you take a gimbal with you. It will help you get a smooth automotive videography shot when the car is in motion and your camera gets shaky.
4) Slider: The slider will help you get macro shots of logos, badges, and car interiors. It will also help in circumstances where the vehicle wobbles up and down.
5) Lens: The right lenses for each shot are essential. We recommend bringing three lenses to your automotive videography shoot.
- Wide lens: To get a wider view of the car.
- Telephoto lens: This is used to frame the vehicle and get portrait shots.
- Macro lens: To capture beautiful details of vehicle exterior and interior.
6) Tripod: A tripod allows you to pan with moving vehicles and keep 100% of the world square, that is, everything at the level.
7) Drone: A drone can help you capture wide-angle and sky footage of the vehicle.
How to Shoot with a Drone?
Bringing a drone while shooting a car commercial can help you make your video outcome engaging and exciting. You must select a cool location, like an area with riverbeds, to chase and fly along with the car. The drone gives a wider dimension to capture cinematic car videos. Therefore, it helps to find the viewpoints and angles from the sky that are impossible to see while shooting from the ground. Additionally, installing a low foreground that is nice to give a swift car view is essential. You can also install a hidden camera on the car’s body adjacent to the wheel.
- The Bird’s Eye View Shot: A wide-angled lens is recommended to create a panorama of the entire landscape.
- Slow Reveal: It requires a gimbal to effectively show landscape areas in drone direction as it moves forward behind a vehicle.
- Shooting From The Side: It allows you to have a side profile of the car and makes it move fast. You can also pull back, zoom in, and across to capture details.
- Fly-across Shot: This technique includes a simple movement like employing a story for a pickup truck, as approaching a car can be complex for a drone.
- Zoom Shot: This technique captures a zoom-in or close-up shot of the driver’s emotion against the landscape or setting.
How to Capture a Shade Shot?
To capture a shade shot, you need 2 cars—one to shoot and the other to put your crew member into to capture a chase shot. Select a secure location or track where no other cars drive to express your creativity. Additionally, avoid shooting in slow motion and stick with a shutter speed of 24 frames per second. You can bring your camera lower to the ground to capture a fast-moving vehicle. To shoot a wide sidecar profile, you must go on the wheels, tighten the lens, and get on the vehicle’s details from a side angle. You can also shoot a car approaching you and whip past the vehicle quickly. Additionally, to give an innovative uniqueness to your shoot, you can use a suction cup mount to the vehicle’s back and attach a GoPro with your smartphone when doing your shoot remotely.
How to Shoot Car Interior?
To shoot the vehicle interior, pick up detailed shots of logos, gears, and dashboards. It is advised to shoot from the back seat in the case when the car is moving.
- Logos: You can shoot the logo on the steering wheel and another logo inside the car.
- Technology: Ensure the capture of all types of technology in the car, such as stellar seats, an infotainment system, a virtual cockpit, dash cam installation, and the type of gear on the dashboard.
Mounting a Camera to The Vehicle
You can use the GoPro Rig to get suction cups and review all the vehicles. When your GoPro is mounted to the car’s front, take the hood shot while driving and flip the camera around to allow people to see inside the car. To get a spinning wheel shot, you can also put the suction cup at the side of a vehicle, right down the wheel. Additionally, use a suction cup to get a shot of the logo or any other part around the car.
Tight Shots & Detailed Macro
Getting a cleaning kit with yourself is essential, as shooting a whole day will make the car dirty, and you won’t be able to get clean shots. Further, burst out your slider and place it inside the car to get the details across the dash of different batches of various technologies and equipment.
Lifestyle in Automotive Videography
To shoot an automobile for a car commercial, choose a perfect location and showcase a lifestyle. You can create an engaging storyline that suits your vehicle model, like a family storyline for a Mini-van that represents it as a family car.
What is the Future of Car Videography?
The future of car photography or videography looks promising. Automotive dealerships are likely to integrate engaging videos in their VDP. Therefore, the demand for professional automotive videographers is likely to increase. Additionally, videographers might exploit the automotive business to help them with personalized videos. However, dealerships can integrate video merchandising into their business to enhance their visuals. Software providers like Spyne.ai collect photos 360 walkarounds from the dealerships or pull from their VDPs and convert them into the best engaging video visuals.
Conclusion
Automotive videography allowed the auto industry to shit from a static visual to a highly engaging visual. Videographers can use drones, gimbals, and tripods to capture detailed shots of the automobiles. Additionally, one can also improve their camera settings and capture eye-catching videos. You can create automotive videos that inform, entertain, and inspire with the right approach and creativity. So, grab your camera, hit the road, and start filming!
