According to Wyzowl, automotive video production makes shoppers 1.81x more likely to purchase. This proves that video marketing is the future. But performing it is not an easy task. Especially with the growth in online purchasing, people want to access every possible detail digitally.
Post Covid, younger individuals and millennials are more inclined to digital platforms. 92% of automobile buyers research online before buying mainly because it’s easy to weigh their options and access brands or model details.
Thus, you must invest in diversifying your video marketing. In this blog, you will find everything about car video production to help boost sales. So read on!
What is Automotive Video Marketing?
To understand automotive marketing, let’s first understand video marketing. It is precisely what it sounds like. Video marketing uses content to inform and promote the brand and product to the audience.
For automotive video advertising, companies shoot high-quality videos of cars. The key focus remains on showcasing its features and points. Then, the content is distributed among various channels. This includes:
- Website
- Social media
- Youtube
- Digital display
- SMS
The aim is not just promotion but also creating an immersive experience. Videos help potential buyers better explore and connect with the vehicles from their homes. They ignite an instant emotional response in the viewers, which increases the chances of sales and loyalty.
Types Of Automotive Video Production
Companies use various types of automotive video production to promote their products. This is because customers at different lifecycles have different information needs.
For instance, a customer who has just heard about the brand prefers watching brand videos and product teasers. However, a person in the consideration stage may need more in-depth information. Thus, they look into product demonstration and comparison videos.
These are just some types of video production for car dealers. Let’s look into the others in detail:
Promotional Videos
The most common type of car video production is promotional videos. They are specifically made to introduce and promote a product, service, event, or offer to the audience.
These videos aim to create an appealing automobile image for the viewers. Thus, they focus on showcasing the product’s features, value propositions, and benefits, such that they persuade the viewers to take action.
These videos are mainly used to generate excitement before product launches. Companies can also use these to announce special discounts on websites, emails, or social media platforms.
Training Videos
Training new employees is often a time-consuming and tedious process. If each employee was trained manually, it would cost the company time and money. Thus, companies use training videos to do so.
These videos introduce new systems and processes to employees. They document everything from management to equipment details. So that employees can learn everything in an easily digestible manner.
The visual format also ensures viewers pay full focus and don’t get distracted. Additionally, they can be watched as many times as needed. This makes videos a cost-effective solution for training.
Events Recaps
Every car dealer hosts awesome events like auto shows or racing events to promote their cars. However, not everyone can attend these events. These are mostly ticket-based or have a guest list. Which means ordinary audiences have a slim chance of making it.
Through automotive video production and sharing of these events, the audience doesn’t just feel included but also trusts the company. It engages a wider audience and showcases the brand. This can also generate excitement around new models and boost sales.
Recruitment Videos
Hiring new staff is a lengthy process as it requires detailed ads and looking through hundreds of documents. This not only takes time and effort but also monetary investment.
Recruitment videos are a quick and easy solution to this. All you need to do is create a bespoke video with details bout the position and company values. Then you must post it on the right platforms to reach the right people.
Car Tours
Car Video Tours are not just some trendy move to advertise new automobiles. Rather, they’re a necessity in today’s times. These help potential buyers get a complete overview of the vehicle.
This form of automotive video advertising satisfies the viewer as it nurtures their visual senses. Giving them a comprehensive experience of what it will be like to drive the car. However, the key remains to make it as detailed as possible.
Case Studies
Case studies are powerful tools for inculcating trust and credibility among customers. They show the reality behind buying a car and are more relatable.
Especially, for those in the consideration and purchase stage.
The high-quality footage and visuals create a visual appeal for viewers. They also tell a story by showing the experience and challenges. Thus, encouraging viewers to learn more and take the next step.
Explainer Videos
These are in-depth videos that provide every single piece of information about an automobile. They focus on covering everything there is to know about a vehicle. From technologies or mechanics, it covers it all.
This helps the audience understand the automobile they’re interested in. It’s the only complete guide they need before investing.
Product Demos
Specific car models have some unique features that need to be showcased. Product demos help do that. By doing this video production for car dealers, you can not only inform viewers but also attract them.
But that is only possible when you ensure showing every single feature properly. The viewer should be able to get a comprehensive experience of the vehicle. This will motivate them to take the next step.
Live Streaming
Live Videos help create real-time content of automobiles and updates. These help keep the audience informed. In turn, fostering interaction, engagement, and authenticity.
These videos can be about product launches, Q&As, news events, behind-the-scenes, or live production. They’re the best way to form connections with the audience.
UGC Videos
This form of automotive video editing is the best for inculcating trust among viewers. These videos are made by the users, thus they’re more believable and a must for every brand.
Most user-generated videos highlight the functionalities and share experiences with the product. Testimonials are also a form of UGC content. Since they show satisfied users, they connect better with the viewers. In fact, 92% of people trust reviews and user content more than ads. This means you need this form of content to make sales.
7 Benefits of Automotive Video Marketing
A customer from Mercedes-Benz of Warrington once said – “A very good presentation is very reassuring for a remote purchase.”
Studies performed by Wyzowl also uncovered that 84% of people are more convinced to buy a product after watching the brand’s video. These prove that car video production might just be a secret weapon for making sales. But why is it so? How does it make a difference for the customers? Here’s everything about it:
Interactive Showcasing of Cars
Videos are a visual method to showcase cars and create an engaging experience for buyers. You can use videos to highlight features, design, performance, benefits, and safety aspects.
Some dealers use these to highlight selling points and provide virtual test drives. All these practices instill confidence in the buyer. The experiences stick with the buyer and make them come back for more.
Builds Trust and Credibility
Trust is the most important element between buyers and sellers to lock deals. And videos are a great way to inculcate trust among people. Especially in the automotive sector, as people need more reassurance when making huge investments.
UGC or testimonial videos are a great way to achieve this. They share the experiences of real people and are relatable. This transparency and authenticity can foster credibility.
Improves SERP and Online Visibility
According to Google, adding videos to a website can help significantly improve SERP and visibility. Further, you must optimize videos with descriptive titles, engaging descriptions, and keywords. This ensures your appearance when potential clients search for new cars in their area.
This enhances visibility and ensures more organic traffic on the website. The increase in traffic also increases the number of prospective buyers.
Brand Storytelling
Videos are the best and easiest way for brand storytelling. It has all the elements of visuals, voice, and text. These incorporate and create the ultimate experience for the viewers.
Thus, you can easily tell your brand’s story, showcase offers, and share values. This helps viewers connect with the brand.
Wider Reach and Accessibility
Other than Google, you can also post videos on different digital platforms. YouTube, Facebook, Instagram, and LinkedIn are some of those. Posting here, not only helps reach more people but also makes the brand accessible.
So, potential clients can find you wherever they look. The rise in visibility also brings more sales chances.
More Engagement
Videos are dynamic and can easily attract people. The visual aspect grabs attention faster and keeps people hooked. Compared to other mediums, it is the most interactive and gains more audience engagement.
Thus, auto dealer video marketing is perfect for showcasing products and gaining customers.
Increased Sales
Ultimately, clubbing all the factors in videos can not just bring an audience but also get sales. Since it builds trust, people feel like they know the brand before buying from it.
Informative guides further push the audience through their journey. The key remains to highlight selling points, testimonials, and benefits during automotive video production.
How to Start Automotive Video Marketing
Now that you know the various benefits of video marketing for car dealers, it is only fair to kickstart your journey. However, there are certain steps to follow to ensure success. Find those here before you get started:
- Define your Target Audience and Goals: Start by addressing your target audience. Who is your ideal customer? Be as specific as possible by noting age, interest, and demographics. Then set the goal for this campaign. Is it to increase brand awareness or generate more leads? Decide the aim before you get started. These steps build a strong base for your automotive video marketing and keep things on track.
- Choose the Video Type: Different video formats have different effects on your audience. Thus, decide the one you want to pick based on your goal. For instance, if you want to highlight benefits and features, go for product demos or walkthroughs. In contrast, to build trust and social proof, share customer testimonials or UGC. BTS videos show your brand’s personality. While event coverage excites the audience and boosts engagement. Decide which one you want to go with.
- Plan your Content: Once your video formats are decided, plan out how to post them. You can create a content calendar to do so. This is like a schedule for publishing videos. Be sure to mix up video types to keep the viewers engaged. Or you can set a theme. For instance, share videos related to seasonal events or industry trends.
- Invest in Equipment: Next, you must look into where to invest. You can either hire a good videographer or buy the equipment. Whichever option you choose, be sure to do the research beforehand. Even in the case of hiring, check the camera, microphone, and lighting they’re using. This helps ensure only the best equipment gets used and provides high-quality results.
- Create Video Content: Now is the time to create. There are 2 factors that you must look into here. First, have a good story for your video. You can craft one based on topics that resonate with your audience. Second, visual appeal is very important. Be sure to add strong graphics and engaging edits to grab attention.
- Post and Optimise for Search Engines: Once the video is ready you can choose from a variety of platforms to post on. Sharing on social media will help you gain more audience. While website embedding boosts SERP and visibility. You can also use the video in email campaigns or ads to boost reach. Be sure to use relevant keywords for good SEO. Add a catchy thumbnail and keep the video short for optimal viewing.
- Track Results: Monitoring views, engagement, and conversions is also crucial. You can use various tools to do so. These analytics help understand the viewer’s reaction to the video. In turn, you can refine your strategy and gain better results. You can also experiment with different approaches to find what works best.
- 5 Automotive Video Marketing Ideas
As mentioned earlier, there are many types of video production for car dealers. You can pick one based on your target audience and goal. Here are some easy video ideas to try out:
- New Arrivals: Introducing new products or features is a great video opportunity. You can use these to notify previous customers of upcoming arrivals. These videos are not about selling, but rather informing. Thus, they must be in-depth and provide every possible detail. It is mainly used to attract customers in the awareness phase and push them forward.
- Quotas and Personalized Offers: Personalising videos is an amazing way to form a connection with your audience. It makes them feel special and boosts their trust in you. And while PDF and text formats are more common, videos have an elevated effect. They’re more engaging and come with many personalization possibilities.
- Year in Review Videos: These videos are exactly what the name suggests. They give the customers a quick view of your office culture and growth so far. While they may seem useless, they’re quite the power tool. Sharing these gives your viewers an inside scoop. This is a form of showing transparency and authenticity that in turn boosts trust.
- Best Deals: This video format is again useful for people in the awareness stage. It tells them about the ongoing deals and offers in your dealership. Thus, making them want to take action and move to the next phase. The key here is to make an offer that’s irresistible and tailored for your target audience.
- Post-Purchase Videos: The journey of buying a car doesn’t end at buying the car. The post-purchase service experience also plays a major role. To showcase that, you can create team or testimonial videos. These show the behind-the-scenes of buying the car. And since they come from real customers they’re more attractive and relatable.
How to Win With Automotive Video Marketing
Right now, car dealer video marketing might seem like the best technique for boosting sales. But this technique can backfire and make you lose the audience if done wrong. So, here are some things to keep in mind for best results:
- Provide Value: While the videos are shot to showcase your product, it is important to not overdo it. Along with showing the car’s features, and properties, you also need to share value. Your videos don’t need to be too shiny and glamorous. Rather, even on low-budget projects, adding value is crucial. You can do so by posting explainer videos or educational content. Find what your audience is looking for and address their queries through videos.
- Optimize for the overall buyer journey: Every customer is on their unique buyer journey. And your videos should be such that they address every stage of the journey. Thus, you focus on automotive video marketing from awareness to after-sales. For instance, product launch videos work great for the awareness stage. As for the consideration phase, UGC or testimonial videos are game-changers.
- Refine distribution game: Omnichannel presence is a crucial practice in today’s times. Since the rise of social media, every customer has been using various platforms. And to stay connected with each of them you need to be present on those platforms as well. To do so, you can post videos on different channels. This promotes engagement and top-of-the-mind recall. In turn, generating high-intention leads. But you don’t need to shoot different content for every channel. Rather, you can simply repurpose. For example, create a long-form video on YouTube and use short snippets of it for Instagram.
- Use first-party data: By now we know that video content is a lead magnet. But simply publishing videos isn’t enough. You need to capture these leads by adding a call to action. So that, you can nurture them once they’ve viewed the videos. This can be done by collecting first-party data via native lead forms or landing pages with forms. In turn, it doesn’t make them feel unnoticed and increases ROI.
Conclusion
In conclusion, automotive video production is a leading way to level up your sales. It not only attracts the customers but also leaves a lasting impression. This makes them feel connected with your brand, inculcating trust.
There are various video formats that you can use to do so. However, the format must be chosen based on the target audience and their needs. This ensures you deliver maximum value and nurture them well.
Doing all this might seem nerve-wracking. But with the right AI tool by your side, it can all be done with a click of a button. This is where Spyne AI comes in. Its video editing tools can help create high-quality interactive videos in seconds. Try it out to know more.
