Imagine going to a car dealership where there are big bright screens that do more than just catch your eye- they tell a story. Vibrant flashy screens that tell you everything you need to know about the car you plan on buying. Those screens are custom automotive industry signage that are made specifically to catch a buyer’s attention. Dealerships use these signages to not only showcase the vehicle’s appearance but also inform customers about the features and the services they provide.
A recent study showed that 68% of customers end up buying a car after they look at these digital signages. Read more to find out about the best automotive digital signage and what the future holds for this innovation!
What is Automotive Industry Signage?
Automotive industry signage is using of advanced electronic displays in the car industry, specifically in dealerships and showrooms. They are typically big TV screens that provide customers with information about the vehicles. These include high-quality images and videos of the vehicles, sometimes in action, its details and special features, and sometimes interactive content that lets customers customize the vehicle according to their needs and preferences. This allows customers to enjoy the car-buying process and makes it more interactive and educational.
This innovation empowers customers to learn about the vehicle they have their eye on. Instead of interacting with a salesperson, customers can explore the vehicle on their own, which helps them gain extensive knowledge they might need for making an informed purchase. This also creates a modern, tech-savvy shopping atmosphere for the customers and helps dealerships set apart from the traditional market. Automotive signage allows dealers to present their latest vehicle features, sales promotions, and advertising messages.
Digital signage refers to the use of electronic displays to deliver dynamic content, information, and advertising messages. It has become an essential communication tool across various industries due to its effectiveness in engaging audiences and conveying messages in a visually appealing manner. Digital signage involves the use of digital display screens, such as LCDs, LEDs, or projectors, to showcase multimedia content. It can be installed in public spaces, retail stores, corporate offices, educational institutions, and more.
How To Install A Digital Signage?
Digital signage can be used in multiple public spaces, including retail stores, corporate offices, educational institutions, and more. It involves the use of display screens, such as LCDs or projectors. Here’s a step-by-step guide on how to install digital signage:
Step 1: Content Selection
The content that you are going to be showcasing should define your goals and objectives. The message you are trying to convey to the audience should be clear and easy to understand.
Step 2: Content Creation
The content should be well-aligned with your goals and objectives. The orientation of the screen should kept in mind and created accordingly. The images and videos should be of high quality, relevant, and eye-catching.
Step 3: Choosing a Suitable Location
The digital signage is supposed to be installed in a location that is visible to the watchers, and accessible to operate easily. It should grab the customer’s attention instantly.
Step 4: Choosing and Installing Hardware Components
Choose the hardware that fits your needs. From screens to players to mounts and cables, everything should be of good quality and durable.
Step 5: Choosing and Installing Software Components
The software components like the media player, network and connectivity, CMS, DMS, and central server should operate properly without any obstruction or delay.
Step 6: Testing and Launching the System
Ensure the hardware and software function properly as intended. Once you are done testing the system, launch it to your targeted audience.
Step 8: Monitoring and Maintaining the System
Keep the system up-to-date, monitor it regularly, and update your content whenever needed. Ensure that the system is helping you meet your goals and objectives.
Importance of Digital Signage in the Automotive Industry
The automotive industry doesn’t specifically focus on the manufacturing and production of vehicles and auto parts. Sales and automotive marketing are equally important parts of this industry. If a company manufactures a modern car, its product should successfully reach its intended audience, or else how would the company promote its car?
The traditional method of merchandising in this industry has been automotive shop signs and banners. But the digital age has brought digital methods of doing this job. Now, there are hundreds of ways a dealership can reach its audience, but the one we are focusing on in this blog is Automotive Digital Signage.
Automotive signage is important for automotive dealerships when it comes to introducing their vehicles and services. It lets them promote their business and increase foot traffic through digital advertising and presenting their latest features and sales promotions. This also helps dealerships provide thorough guidance to the customers to help them make informed purchasing decisions.
Best Automotive Digital Signage
Digital signage for the automotive industry labels lets dealerships connect with their customers through an innovative approach. There are many types of auto dealership signage present in the market for dealerships, each offering tools that will create a modern automotive shopping environment. Here are the best automotive digital signages for dealers to implement:
1) Interactive Kiosks
Interactive kiosks are screens that are touch-enabled and provide an interactive experience to the customers. It allows them to explore car models, their configurations, features, and details on an interactive touchscreen display. They can also customize the cars according to their tastes, and add additional features to them, simply by selecting the options provided at their fingertips. This offers the customers a sense of control and personalization, increasing the chances of them purchasing a car from the dealership. There is no hassle of salespersons interacting with customers and answering their complex inquiries.
2) Video Walls
Video walls showcase the beauty of vehicles and their details on an impressive scale. A high-quality video of the car in motion creates a visual impact on the customers by creating an engaging and entertaining environment. This offers an enjoyable experience to the customers while also learning about the brand. This might also cultivate a desire for the lifestyle the car represents within the viewer, possibly making them purchase a car.
3) Digital Posters
Digital posters have replaced traditional posters due to the constant innovation in the automotive industry. But it does the same job of keeping viewers or customers informed and updated about a brand or dealership. This also creates a sense of urgency within the customers by constantly highlighting the updates about the vehicle and might encourage them to purchase it faster.
4) LED Billboards
LED billboards are made bright and flashy so that they are unmissable. Dealerships use this signage to advertise their latest deals and new arrivals. This also enhances brand presence in an area by capturing the attention of passersby from a very far distance and ensures that the brand name remains in their minds. This promotes their brand as well as creating awareness about their progress and updates.
5) Standalone Digital Displays
Standalone digital displays, as the name suggests, are individual screens placed around the dealerships or showrooms that showcase vehicle specifications, and branded content. These screens are built to be versatile so that they can be easily relocated as needed, and make the showroom more dynamic and engaging. It also provides detailed information about cars and current offers to the customers.
6) Queue Management Systems
Queue management systems display wait times and service progress to the customers to manage service queues. This helps dealerships by providing improved services and satisfaction to the customers by lessening the wait times and keeping them engaged and informed. This helps enhance the overall experience for the customers.
Benefits of Using Digital Signage in Auto Showrooms
We have told you why digital signage for automotive industry labels is important for the automotive industry. They provide information and an engaging and enjoyable experience to the customers. And the car advertising process is escalated. Here is how they are beneficial and help dealerships stay ahead in this constantly progressing industry:
1) Visually Stimulating
Digital signages are intentionally made to be bright and flashy so that they grab the customer’s attention. The basic human instinct of noticing movement and bright colors comes in handy to dealerships, as it encourages the passersby to look at the signage.
2) Kind to the Environment (and You)
The LED screens that are used for digital signage do not need a lot of power. They are quite user-friendly and do not cost much. Therefore, they are not only to the environment but to the dealership’s pocket and budget as well.
3) Quick Information
Digital signage can tell people about the latest deals and features quickly, in a flash. People are always on the run these days due to their busy lives and value quick and accessible information. This is when digital signage comes in handy by providing people about the services the dealership offers and how they can check it out themselves, without having to talk to a salesperson.
4) Fun Shopping Experience
This innovation has made the car-buying experience a fun one. Customers can compare cars side by side digitally, watch related videos, and provide customers with a sense of engagement, leading to a satisfied decision-making and purchasing process.
5) Staying Ahead
Digital signage helps dealerships stand out in this competitive market by making their content memorable and attractive. It provides exposure to the brand while increasing familiarity in the minds of potential buyers.
6) Staying Trendy
There’s no doubt this innovation is cool and resonates with customer’s expectations of a car buying process. The dealerships stay current with the trends and create a tech-savvy shopping experience for the buyers.
Digital Signage’s Impact in the Automotive Industry
With its high-tech tools and innovative measures, digital signage has been of great help to automotive dealerships. It has and continues to create an impact in the automotive industry. Here are a few pointers on how they have been impactful throughout:
1) Good First Impressions
A customer walks into a showroom and the first thing he sees is a video wall. There’s no reason the said customer is going to leave without exploring and getting to know more about the vehicle. That is a good and successful first impression if a customer decides to look around. This has proved to be beneficial to the dealership as it increases customer engagement, which is an important factor for the automotive industry.
2) Entertaining & Educating Customers
The digital signage provides information about the car, its features, and specifications, through interactive and high-quality images and videos. This is how they are educated and entertained at the same time. This way, dealerships don’t have to always provide a one-on-one interaction to every customer. If the touch screen is enabled, digital signage can let customers customize and find out more about the brand and vehicles.
3) Collecting Feedback
Digital signage can also provide two-way communication, which comes in handy while collecting feedback. After exploring and looking at the interactive content through touchscreens, customers can fill in satisfaction and feedback forms. They can also be placed near the entrance to welcome the customers and record their details which can be helpful in the future.
4) Creating a Sales Board
Dealerships can set the digital signage to showcase their sales statistics and success rates. This lets them proudly present their sales data to potential customers, creating a solid brand presence and creating appraisals for the company. Displaying the sales dashboard will also increase internal productivity.
Future of Automotive Industry Signage
As technology advances, the automotive industry transforms. There will be less sight of automotive shop signs and banners in the future. This increases the need for new types of car displays and constant changes in their design, supply chain, technology, and business models. Automotive displays, with time, will become more personalized and pleasant, with high-speed internet connectivity and high-resolution displays.
There are expectations of the integration of AI, 3D automotive signage, and data-driven targeting in the future of custom automotive industry signage. This will lead to better and more effective advertising campaigns and personalized content for dealerships. The future of automotive industry holds a lot more possibilities for immersive experiences for both customers and dealerships.
Examples of Digital Signage in Automotive
Digital signage has proved to be helpful and more importantly, impactful in the automotive industry. They display whatever and whenever the dealership wants them to. Here are some examples of where and how dealerships utilize auto dealership signage:
1) Car Showrooms
Dealerships can display product demos, promos, informative content, and reviews with interactive visuals for the customers. The eye-catching visuals make it easier to connect with customers and might make them purchase a vehicle.
2) Waiting Areas
Digital signage is helpful when it comes to queue management, as it reduces wait times. It can keep customers occupied and entertained while informing them about the services and offers. It can also inform customers about their vehicle status and appointment times. Often, live TV streams, news broadcasts, and sports games are telecasted to distract customers from the wait.
3) Welcome Entrance
Placing welcoming digital signage at the entrance creates a sense of comfort for the customers and shows they are heartfully invited to the showroom. Personalized messages are always a great option and make customers feel valued. It can help dealerships create a successful relationship with the customers and bring in more potential buyers.
4) Interactive Kiosks
These display screens allow customers to explore the dealerships at their own pace. They can browse and learn about the dealership’s inventory and services. This also lets them customize the car they want to buy. They are pretty easy to navigate and can be updated according to the dealership’s needs.
5) Provide Tips and Reminders
The digital signage can be used to educate customers, share easy-to-understand information about the dealership’s products and services, provide tips about their cars and reminders about their updates and events, and can be placed around in the dealership/showrooms.
Conclusion
Advancements in technology have continued to surprise industries, mainly the automotive industry. Digital signage does not only provide immersive visuals but also helps dealerships increase customer engagement and sales. The innovation of digital signage has truly been a blessing for the automotive industry. Dealerships should definitely utilize this opportunity to increase engagement and look out for more futuristic approaches in the automotive industry signage!
