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Top 8 Features of 360 Degree Used Car!

Arya Mishra

Content Writer

June 13, 2024

5 Min Read

With so much digitally evolving automotive market, we can all witness the importance of 360 automotive solutions. But is it only confined to new cars and auto showrooms? No, the used car market has also integrated this new technology, making its websites attractive with 360-degree virtual car showrooms. It has a lot to explore, so let’s move further and give it a detailed glance to make our dealerships grow and boost up.

What is a 360 Degree Used Car?

With the increased trend of online car sales and purchases, the concept of a 360 Degree Used Car has gained popularity. Dealerships and online car sellers now provide a high-quality vehicle photo booth for the entire used vehicle, inside and out. This allows you to assess the car’s condition without needing a physical visit. Some even offer 360-degree virtual tours. Therefore, it is a feature that lets you spin the car around and zoom in on specific details, providing a comprehensive view of the vehicle.

How to Build a 360-Degree Used Car Strategy

Selling used cars through websites takes work. It requires a lot of effort to grab consumer attention. Viewers perceive used cars as usually damaged or defective. Hence, they prefer to visit the dealers offline rather than trust online sites. The automotive dealership must build some strategies for their 360-used car.

Inventory management

Every dealer, starting with used car dealerships, must acquire inventory first. The type of inventory plays a vital role in listing the vehicles according to the model, brand, and price range. Dealers must focus on acquiring inventory that is in trend and demand. The exterior and interior must be examined well and then given a complete 360 degree view of the car.

Listing and promotions

The inventory and how the vehicles are captured and listed on the website influence and affect the viewer. 360 car photography apps help capture and list vehicles on visitors’ websites. Post-listing dealers can promote their products through different automotive marketing and advertising mediums, such as partnering with YouTube creators, video marketing, email marketing, and other tools to improve search engine optimization.

Service to customers

Every dealership should focus on more than just listing and then making sales but also monitor post-sales services for buyers. These days, people are used to researching products online and are even ready to finance delivery payments. Therefore, dealerships should provide delivery services, free repairs and replacements within a certain period, and assistance to customers with usage tips about the product.

Significance of 360 Degree Used Car

We all know how vital customer satisfaction is, especially when they interact with our products online through different platforms and websites. Therefore, the 360 solution makes it easier for them to trust the dealerships and enhance confidence. Listed below are some of the essential aspects of 360 used cars:

Ads Visual Appeal

These expertly taken, high-quality images are visually appealing and powerful enough to stop your intended audience in their tracks. If you want to get their attention, use eye-grabbing photos to divert their focus when they’re scrolling through their newsfeeds. However, images alone are insufficiently fascinating; 360 degree car photography is required. These polished, high-quality photos will visually arrest your target audience and make them halt in their tracks. More of an attention-grabbing vehicle will pique the interest of your target audience.

Creates an Interactive Experience

Viewers cannot interact with static images. Nonetheless, images of automobiles with 360-degree views can address this issue. These unique, dynamic graphics will give your target audience a fresh and memorable experience. A 360-degree interior or exterior photo can be viewed differently by the user by dragging their finger or mouse across the screen. The image will be rotated to give the consumer an alternative car perspective.

Competitive Edge

It’s possible that many other local auto businesses are vying for the same customers. Given how competitive the car industry is, it’s imperative to use images that set your dealership apart from the competitors. While photos are ordinary, your dealership may stand out with 360 degree photography.

Helps Online Shoppers

Most prospective auto buyers do their research, consider their options, and form opinions before ever entering a dealership. Thanks to 360-degree automobile photography, these clients may find it easier to purchase a car. These images can provide customers with all the information they need to research different cars, narrow down their options, and choose the best one. Because these pictures are so high-quality and detailed, you can avoid physically visiting a showroom by just taking a quick look at them.

Captures Every Detail

However, images still need to capture the outside and interior of the car. Your target audience may view every detail of a car’s exterior and interior using 360-degree car photographs. Your target audience may view a vehicle’s lines, angles, curves, and proportions with the 360-degree exterior spin shots. On the other hand, your target audience will find it easier to understand the interior arrangement of the car thanks to the panoramic interior images. They can study the interior features and visualize themselves behind the wheel of a specific car without ever leaving their home.

Benefits of Integrating 360 Degree in Used Cars

Modern 360-degree photography is a key component of creative strategy, enabling buyers to explore every inch of vehicles online. Explore the benefits of immersive 360-degree used car images to gain confidence in your pre-owned automobile purchase.

1. Improved Online Showrooms: These help in car inventory management and allow manufacturers and dealerships to showcase their entire stock online, including previously owned vehicles and individuals with specific needs.

2. Better Experience: Prospective buyers may examine the car in great detail, examine features up close, and take in the interior space from the comfort of their homes.

3. Transparency: 360-degree views allow viewers to examine the vehicle from different angles and edges. They help share all the detailed information through pictures.

4. Enhanced Efficiency: 360-degree automobile photos help optimize workflows by reducing the need for extensive picture shoots, including several setups.

5. Economic Advantage: An automotive 360 walkaround for dealerships is a significant tool for producing amazing vehicle graphics compared to traditional picture shoots. It is a cost-effective tool for dealerships.

6. Global Reach: Auto dealerships can present their inventory on the Internet to customers who live outside their local area. Vehicle listing ads can be embraced to enhance consumer reach.

7. Boost Sales: A 360-degree car view helps generate leads through increased customer engagement and ultimately boosts sales.

Features to Look in a 360-Degree Used Car

360 used cars have too much to serve the potential customers as well as the dealers. It enhances the visibility and engagement of the dealership website through different means. The listing of used cars can be improved through several 360 car walkaround software available in the market. We have listed some features of the 360 used vehicles:

1. 360 spins: Visitors can see the automobile in rotation with spins. Users can turn the product 360 degrees with them. As a result, they may examine the car thoroughly and from every perspective. This fortifies and increases the prospective customer’s faith in the merchandise.

2. Multiple Row Options: 360 car Spins occasionally feature multiple rows of images, especially for complex products. This allows spectators to examine the product from unusual angles or heights, allowing them to comprehend its form more deeply. As a result, the entire vehicle is visible to the audience.

3. High Resolution: 360-degree High-resolution photos are usually used for 360 spinning cars and automobiles. This indicates that all images and videos utilized are of the highest caliber and resolution, enabling users to enlarge specific features without sacrificing the image’s quality. Additionally, it gives the audience a crisp, comprehensive picture of the car they are considering buying or growing interested in.

4. Multiple Angles: Users can rotate the product 360 degrees and view the car from every angle thanks to the 360-degree view, which increases the product’s perceived value in the eyes of potential customers.

5. Interior and Exterior Coverage: A high-quality car photo booth should provide an independent 360 car view of the outside and inside. This also lets you virtually inspect the cargo capacity, dashboard features, upholstery condition, and cabin arrangement.

6. Hotspots: 360-degree rotation with integrated Interactive elements called hotspots can be added to virtual spinning and studios. Consumers can click on them to view more information, enlarge photographs, or link to other product pages. As a result, they improved the website’s readability and advanced customer interaction.

7. Zoom Functionality: Many 360° Spin viewers have zoom capabilities. As a result, customers can view the car and its characteristics more clearly. The zooming feature also helps view product information and more closely analyze the vehicle’s features. As a result, dealers and consumers benefit from the zooming feature when buying and selling cars online.

8. Customization: Spin 360 may offer additional customization options according to the platform or software. This can involve altering the color, masking the license plate, and adding or deleting a background. As a result, it benefits both buyers and dealers. Dealerships are free to display their products in any color or feature they like, and consumers are free to examine the product in all its available hues and varieties.

Key Difference Between 360 Photography and Videography

These are not just 360 car images but also videos, which are the current trends in the automotive market. Vehicle VDP is a webpage that displays all the related information about the car model, price, number of years used, and much more. But both (images and videos) demand different skills and requirements. Let’s discuss them in the table below.

Features	360 photography	360 videography
Focus	It generally captures the car’s image from all angles and allows customers to view and examine the vehicle details at their own pace.	It mainly focuses on the product’s beauty over the details and functionality. It is eye-catching and may include closeup shots, voiceovers, etc.
Production	Producing a car 360 view requires less technical skills and specialization.	360 videography requires technical knowledge of motions and advanced editing skills.
Cost	The cost of producing 360 degree car images is nominal and affordable for the dealerships.	It requires a high cost of production as advanced technology and skilled human resources is required.
Engagement	It just attracts the customer and allows them to view the details. Also, it acquires less engagement than VDPs.	It has a higher engagement rate as it specifies unique features creatively, like sunroofs or driver assistance systems.
Time requirement	360-car image processing requires less time and can be done in a group or bundle.	It is time-consuming as it monitors every minute detail, like movements, transitions, and voiceovers.

Market Trends of 360 Degree Used Cars

As per automotive industry trends, the used car marketplace is gradually shifting towards online platforms. 360 views act as an empowering tool for the dealerships. They help dealers with enhanced online listing and make sure that no further conflicts arise because of a lack of transparency or miscommunication. 360 used cars are emerging as another market segment in the automotive industry. Since the majority of the population buys cars online, it is a must for dealerships to provide an immersive customer experience for the customers. The market is getting competitive, and the number of sellers is increasing every hour. To get an edge over this competitive market, 360 car view is the solution.

Further, dealers can also integrate vehicle listing ads, which helps them increase organic traffic and customer engagement. The viewer demands complete and transparent information about the product, which is practically possible through 360-degree car photography and software.

Conclusion

In conclusion, used car dealerships must embrace the power of the best 360 degree used cars and witness their sales growth. It also helps engage audiences and bring more traffic to the websites. It enhances the viewer’s virtual car showroom shopping experience and creates more possibilities for converting leads into customers. Additionally, it provides immersive visuals and increases organic traffic to the platforms. Hence, every dealer must look into that and promote their dealerships.

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FAQs

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Find answers to common questions about Spyne and its capabilities.

Q. How do you take 360-degree pictures of a car?
Follow the given tips to take an impressive 360-degree picture of a car
1. Park your vehicle in a well-lit area with minimal distractions.
2. Mount the camera on a tripod and make sure it is level.
3. Use the remote shutter to shoot multiple cars from different angles and shoot the whole car.
Q. Is a 360-degree camera useful in the car?

Yes, a 360-degree camera is handy in presenting a car and providing a clear view to potential customers, which ultimately leads to enhanced sales and leads to car dealers.
Q. What equipment do I need to start with 360 Degree Car Photography?

To start with 360-degree car photography, you need a good camera, and the best option to enhance it is to use a car turntable.
Q. What are the best shooting techniques for 360 Degree Car Photography?

The best shooting techniques include mounting your camera on a level tripod for stability, minimizing camera shake, trying to shoot multiple photos from different angles, and ensuring complete coverage of the car. Lastly, don’t forget the roof and bottom for a full 360° view.