In a rapidly digitalizing market, upgrading automotive businesses has become crucial. Marking online presence and using social media platforms to their full potential can be very useful to automotive businesses. But have you wondered how these virtual showrooms are created and how we can access a complete view of a vehicle at a glance? Vehicle photography apps are a game changer for car dealerships, enabling them to showcase their vehicles online and enhance their virtual showrooms for potential customers in a more detailed, interactive, and appealing way. Let’s go further and learn about these 360 Car Photography App and more!
What is 360 Car Photography App?
A 360 car photography app is a powerful tool that allows you to take pictures of a car and create a complete virtual tour experience for your customers. This can be done easily by taking multiple pictures of a car and then stitching them together to create a panoramic view. These apps go beyond basic photo editing, offering features specifically tailored to car enthusiasts, making it easier than ever to achieve stunning results and share your automotive passion with the world.
How Do 360 Car Photography Apps work?
If you’re looking to sell a car or showcase your prized ride online, 360 car photography apps can be a game changer. These apps eliminate the hassle of creating professional-looking, interactive images by guiding you through a smartphone photoshoot of your car. Here’s an overview of how these apps work:
1) Shooting: To take a clear picture of your vehicle, pick up a device that can capture high-resolution images. For instance, choose a smartphone or a DSLR. The app guides us through the whole photography process.
2) Processing the images: 360 car photography software collects the clicked pictures and then fixes them together. This process involves aligning and blending the edges of each photo to create a seamless 360-degree image. It also corrects final lighting and variations.
3) Enhancing and Exporting: Some apps offer features like background removal, highlighting specific features, and adding final touches to the picture. After doing all these, we can easily export the image or file to our device and use it at our convenience.
4) Boost sales: It is obvious that when a potential customer gets all the related information intact in a single page view, it impresses them and helps convert leads into sales.
5) Brand loyalty: when a customer sees a complete product detail with highly defined images, it automatically creates an impression in their mind. Further, when they go through the searches again, they specifically search for your products and brand.
6) Edge over competitors: Using 360 virtual car showrooms is the greenest flag for any viewer who is looking for an automobile. It definitely gives you an edge over competitors who use static pictures on their websites.
Benefits of 360 Car Photography App for Car Dealerships
In today’s digital world, online shopping is the norm, and the automotive industry is embracing new technologies to improve the car-buying experience. One such advancement is the use of 360-degree car photography apps. Here’s how these apps benefit dealerships:
Enhanced Online Showrooms
These apps allow dealerships to display their entire inventory online, including both new and used cars, giving potential buyers a complete view of what’s available from anywhere.
Better Shopping Experience
Buyers can closely inspect every detail of a car, zoom in on features, and explore the interior all from their own home, making the car shopping process more convenient.
Increased Efficiency
360-degree photography simplifies the process by reducing the need for multiple photo shoots and setups, saving both time and effort.
Cost Savings
While there’s an initial cost for the equipment, 360-degree photography is more cost-effective in the long run compared to traditional photo shoots, as it produces high-quality images with fewer resources.
Broader Reach
Dealerships can attract potential buyers from outside their local area by showcasing their inventory online, reaching a wider audience, and expanding their market.
Top 10 Features of 360 Car Photography App
Imagine capturing an entire scene, not just a slice, and letting viewers explore it from any angle. That’s the magic of 360 photo apps! These innovative tools go beyond traditional photos, turning your smartphone into a portal to immersive experiences. Let’s dive into the features that make 360 photography apps so powerful and engaging:
1) 360 spins: These apps provide a complete 360 spin of a car, giving consumers an immersive and fascinating experience that induces them towards the product.
2) Background removal: We can easily edit the background according to our needs. This helps remove cluttered backgrounds that look unprofessional to potential customers.
3) Image enhancement: It helps improve the image quality and turn low-quality pictures into high-resolution images.
4) Number plate blur: These apps help dealers blur the number plates. Additionally, dealers can place their company logo in that location.
5) Customizing background: These apps help us add backgrounds according to our choice, such as a studio or any other good-looking BG.
6) Final editing: Photography apps help in editing the images, adding filters, and adjusting the lights and exposure to suit the image well.
7) Batch processing: It saves time by editing multiple pictures simultaneously without compromising the quality of the pictures.
8) Damage detection: This feature especially helps when photographing used cars. The application automatically detects damages such as dents and scratches.
9) Downloading formats: Apps provide flexible downloading options in multiple formats. Therefore, we can download images in different formats as per our requirements.
10) Watermarks: Once we edit the pictures we can add a brand watermark that eventually helps in branding and promotion.
Why Car Dealerships Need Guided Photography?
Every dealer needs a unique proportion for their dealerships and products to sustain this tough, competitive automotive industry trends. Around 65 % of potential customers research vehicles online before purchasing. So, in this evolving digital world, creating your online presence via a complete 360 car studio in your virtual showrooms can be a game changer. But these studios can’t just be formed overnight. It requires a lot of skills, ideas, and brainstorming. Using static pictures on your website may not attract customers and give a bad impression of the product and the company. Pictures can’t just be clicked and uploaded. And that’s where car dealerships need guided photography. Even though conditions are good it’s not easy to click high-quality, well-defined photographs all the time.
Automotive dealerships can provide their customers with accurate and high-quality visual representations of their cars and make sure they are informed and confident in their purchase decisions. Many car photography apps are on the market, but not everyone can use them without proper guidance. These applications help create an attractive, eye-catching visual of the cars that can easily induce potential customers and enhance the conversion rates, later boosting product profitability and business efficiency.
Create a 360 Car Photography Virtual Tour for Your Car Showroom
Creating a 360 car photography virtual is key to automotive digital marketing for car dealerships. It simply means creating a complete 360 interior exterior and view of a vehicle on your website. It allows potential customers to explore every angle of the vehicle and create positioning for the brand. But building it is not as easy as it seems. Listed below are some factors that must be kept in mind while designing the virtual tour for the dealerships:
1. Select a suitable spot: The basic step to start photography is choosing the right place. We should choose a studio or a place that has a good location or lighting
2. Capture the car: While clicking the pictures, ensure they have been clicked panoramically and at the suggested intervals. Be assured that every angle has been captured.
3. Processing: Once you’ve clicked pictures, you can use 360 car photography software to stitch the captures together to create a seamless 360-degree image.
4. Background removal: coming next, remove the existing background from the picture and replace it with a custom background available in the software or your device according to your choice.
5. Finalize and export: After completing all the removals and edits, give your image final touches like filters, brightness, and exposure. Then, download or export the picture in your preferred format.
Pro Tip: Try using similar angles and backgrounds to make your website listings appear consistent and appealing to the customer.
Top 360 Car Photography Apps in the Market
Here’s a list of the top 360 car photography apps in the market with an overview and their ratings out of 5:
| App Name | Overview | Rating |
| Spyne | AI-powered app for 360-degree car photography. Offers easy tools for capturing and editing. | 4.8 |
| Glo3D | Specializes in 360-degree virtual tours. Ideal for car dealerships looking for high-quality imagery. | 4.5 |
| Impel | Focuses on interactive 360-degree vehicle displays, boosting customer engagement online. | 4.6 |
| CloudPano | An easy-to-use platform for creating 360-degree images. Offers cloud-based storage and sharing. | 4.4 |
| VC360 | Designed for automotive photography, providing 360-degree spin and high-res image capabilities. | 4.3 |
| Foldio360 | Compact and portable 360-degree photography studio. Perfect for smaller dealerships or individuals. | 4.2 |
| 3DShot | Allows users to create 3D and 360-degree images with a smartphone. Simple and effective. | 4.1 |
| CarCutter | Automated background removal for car images, enhancing professional presentation. | 4.4 |
| Optifo | Fully automated car photography studio, offering high-quality images with minimal effort. | 4.5 |
Choosing the Right 360 Car Photography App for Your Dealership
The right 360-car photography app will help you create immersive, high-quality vehicle listings that attract more buyers and boost sales. Look out for qualities like:
1) Ease of Use: Choose an app that’s simple and user-friendly.
2) Image Quality: Ensure the app delivers high-resolution, detailed images.
3) Integration: Check if it integrates smoothly with your current systems.
4) Features: Look for automated editing, customizable backgrounds, and mobile compatibility.
5) Support: Opt for an app with reliable customer support.
6) Budget: Make sure the app fits within your dealership’s budget.
Integrating 360 Car Photography Into Your Marketing Strategy
Using this method of car photography, you can really boost your car sales with 360 car virtual tours and make your vehicles stand out online. Here’s how to make the most of it through these 8 strategies:
1) Consistent Background and Lighting: Always use the same background and lighting for your photos. This keeps everything looking professional and makes the cars the main focus.
2) Efficiency in Photography: With 360-degree photography, you can take pictures quickly and easily. This means you can show off more cars in less time, which helps get them in front of potential buyers faster.
3) Enhanced Visual Appeal: 360-degree photos let customers see every angle of the car, making the vehicle more appealing and helping buyers feel confident about their choices.
4) Focus on Composition and Angles: Pay attention to how the car is positioned in the shot. Make sure you capture its best angles to show off its features and design.
5) Utilize Proper Lighting: Good lighting is key to great photos. Make sure the car is well-lit so that all details are visible, which makes the car look more attractive.
6) Incorporate Professional Editing: After taking the photos, use editing tools to enhance the images. This can include removing any background distractions or adjusting the colors to make the car look its best.
7) Optimize Online Listings: Add these high-quality 360-degree photos to your online car listings. This gives potential buyers a better experience and helps your listings stand out from the competition.
8) Expand Digital Marketing: Use your 360-degree photos in digital marketing campaigns, like on social media or in online ads. The interactive experience can grab attention and draw more customers to your dealership.
Successful Case Studies of 360 Car Photography
Ford’s 360-Degree Virtual Experience for the 2018 Expedition
Objective:
Ford wanted to improve the online shopping experience by offering a more immersive way for potential buyers to explore the 2018 Expedition SUV.
Strategy:
Ford used 360-degree video technology to create a virtual experience. Shoppers could explore the vehicle’s interior, take a virtual test drive, and learn about features through interactive “hotspots” on Ford’s website and YouTube.
Execution:
The campaign focused on mobile users, with over 90% of the budget spent on mobile channels. The platform allowed seamless 360-degree video playback and interactive exploration.
Results:
The campaign doubled the likelihood of users doing further research on the vehicle, and 50% interacted with digital features to learn more, leading to increased dealership visits.
Volvo’s 360-Degree Campaign for the XC90
Objective:
Volvo aimed to make the online shopping experience more engaging for buyers of the XC90 by offering an interactive way to explore the SUV.
Strategy:
Volvo used 360-degree photography to create an immersive virtual tour of the XC90. Users could explore the SUV inside and out, with the experience available on Volvo’s website and social media.
Execution:
The campaign was mobile-friendly, making it easy for users to engage with the 360-degree tour on smartphones and tablets. Volvo also used targeted digital ads to drive traffic to the tour.
Results:
The campaign boosted user engagement, increased the time spent on the XC90’s page, and led to a 20% rise in test drive requests. Many users felt more confident about their decision before visiting a dealership, resulting in more leads and showroom visits.
Future Trends in 360 Car Photography and Technology
In the world of automotive marketing and sales, 360-degree car photography is quickly becoming a game-changer. This technology offers a dynamic and detailed view of vehicles, helping buyers make more informed decisions. Here’s a look at how this trend is shaping the future of automotive industry:
VR Showrooms
Imagine stepping into a virtual showroom where you can explore a car as if you were physically there. Thanks to VR and 360-degree technology, this incredibly lifelike experience is becoming a reality, allowing customers to get up close and personal with their dream cars from the comfort of their homes.
AI-Powered Personalization
Picture 360° photos that adapt to your preferences. With AI, the technology could highlight features based on your past searches, creating a personalized car shopping experience that feels tailored just for you.
Interactive Hotspots
Think about clicking on a part of the car in a 360° view and instantly getting detailed info or a video explanation. This interactive approach can make researching cars much easier and more engaging.
360° Video Tours
Moving beyond static images, 360° video tours can showcase a car’s features in action. Whether it’s opening a sunroof, closing doors, or taking a virtual test drive on a scenic route, these tours bring the car to life in a way that static images can’t.
The Big Picture!
These advancements are blurring the lines between online and offline car shopping. Research shows that using 360-degree visuals can increase customer engagement and conversions by up to 40%. This trend is not just about making cars look good online; it’s about creating a seamless, immersive, and satisfying shopping experience that builds trust and drives sales.
Spyne – A Complete 360 Car Photography App
Want to transform your merchandising but can’t find the perfect fit for your business? You are at the right place. Spyne 360 car photography app is the solution to all your digital merchandising problems and can help you with all. Here is the breakdown of the features that we provide:
a. Background replacement: Background can be easily replaced with a single click within seconds.
b. Number plate masking: Hides your number plate without adding any other element or using an eraser.
c. Window tinting: Get the windows tinted easily and add hues according to your preferences and choices.
d. Image enhancement: Get the enhanced images with adjusted lights and exposure in high-definition quality.
e. Background remover: Remove the messy and cluttered backgrounds in a single click,
f. 360 spin: Get an immersive view of your car with complete 360 spin-arounds.
g. Virtual studio: Give your website an attractive view with our virtual showrooms
h. Background choices: Get 100+ choices of backgrounds to add to your car images.
i. Consistent cataloging: Make your vehicle listing consistent with our smart cataloging feature.
So, revolutionize your car dealership photography with our smart Spyne-AI solutions and stay ahead of the automotive industry competition.
Conclusion
With so many benefits and features of the 360 automotive walkaround, it cannot be ignored. From boosting sales to brand positioning in marketing, it works on all. Therefore, in this digital age, where car buyers increasingly shop online, creating a captivating virtual experience is essential. With the best 360 car photography app, you can easily capture every detail of your vehicle and present it in a way that static images can’t match. From showcasing a classic car’s timeless design to highlighting the luxurious interior of a new model, 360° virtual tours offer a level of engagement that keeps potential buyers coming back for more. It’s a perfect tool for you to drive your wheels towards success.
