In this fast-evolving environment for car dealerships, you can witness a significant shift towards digital showrooms among automobile ventures. It is not only a trend but a strategic movement to increase the car buying experience for customers. The integration of 360 car view offers a new approach to customer engagement with immersive visuals.
In this blog, we will explore how 360 automotive walkaround revolutionizes car dealerships, enhances customer experience, and boosts car dealers’ sales.
What Is 360 Car View?
A 360-degree car view is a modern digital visualization feature that enables potential buyers to check their desired vehicle from all angles. It is a digital showroom where the customer can rotate the car on your website to see it from any angle.
Moreover, the 360-degree car view offers an immersive experience for the car’s interior and exterior. It simulates the experience of visiting a car showroom and checking every detail of the desired car online before purchasing it.
How Does 360 Car View Work?
A 360-degree car view is also called Spin 360, where the buyer can rotate the car in all directions on the website. You must take high-quality photos from every angle outside and inside the car, and upload them on software like, Spyne. AI.
After uploading, the images are stitched together with software to produce one consolidated 360-degree interactive photo of the vehicle. The embedded 360-degree experience incorporating exterior and interior components is integrated into the dealership’s website so buyers can rotate, zoom in, and examine the vehicle online. Moreover, it also increases customer engagement, generates more leads, and improves the online car shopping experience, potentially increasing the conversion rate.
What Are the Benefits of 360 Car View for Dealerships?
The 360-degree car view offers a number of benefits to dealerships to enhance their online visibility and generate more leads. Here are a few benefits you will get when opting for 360 car view for your dealership’s website:
Adds Visual Appeal
Nowadays, auto consumers are exposed to several images of vehicles online due to technological advancement. However, these still images are not captivating to draw a buyer’s attention, as they are static and do not offer an immersive viewing experience.
Hence, it is when the requirement of 360 car photography arises. It helps the consumers inspect their desired vehicle from every angle from the comfort of their homes. Moreover, it expands your customer base reach as a dealer, attracting new buyers.
Attention to Detail
Another benefit of cars 360 view is that it offers buyers an immersive viewing experience of their desired vehicle. The buyers can scrutinize the car from every aspect, including the exterior and interior.
Moreover, the buyers can assess the car’s condition and specifications before making a final decision. Hence, it builds trust and lures new customers to purchase their dream car from your dealership confidently.
Optimized Dealership Marketing
When buyers visit your website to purchase their dream car, they will get an enticing viewing experience. All thanks to your highest cars 360 viewing experience that enhances your marketing efforts. It enables you to make your dealership more visually appealing and informative.
Moreover, you can use these 360 car view images and videos on different platforms to boost your digital presence. For instance, you can upload this content on your website, social media platforms, and online listings, to attract more potential customers and drive engagement from prospective buyers.
Creates an Interactive Experience
A buyer cannot interact with a static image uploaded to your website. Nevertheless, this is not the case with cars with 360 views, as they are interactive. These 360 images can create a fresh and memorable experience for prospective buyers.
In addition, you enable the buyers to view the 360-degree interior and exterior of their desired vehicles. They can customize their experience by swiping their fingers across the screen or clicking the mouse. Hence, they control what they are looking at and what details they want to focus on, making the experience interactive.
Drives Customer Loyalty
Customer loyalty is one of the key factors you must focus on as a car dealership owner. When you offer a superior viewing experience to your customers, you can build stronger relationships with them. Moreover, you must ensure convenience and transparency in your digital showroom to draw more customers towards your business.
For instance, the 360-vehicle view offers accurate and detailed information to the buyers about their preferred vehicles. Through this feature, you can build trust and loyalty among your customers, encouraging them to repeat business and positive word-of-mouth referrals.
Ahead of Your Competitors
In the highly competitive automotive market, you must aim to set your car dealership apart from the competition. While many car dealerships may target the same audience through their website, you must look for innovative ways to attract more customers and stand apart from the competition.
One way to stand apart is by integrating the 360 vehicle viewing experience into your website. It enables you to offer an immersive and interactive way to showcase your inventory to your prospective buyers. Hence, it enhances customer engagement and gives you a competitive edge.
Enhanced Sales Conversion
One of the significant benefits of integrating the 360-car view into your dealership website is that it enhances your sales. The combination of remote inspection, optimized marketing, enhanced customer loyalty, and attention to detail leads to increased conversion rates.
When you incorporate the 360-degree car viewing feature into your website, customers are more likely to make informed buying decisions from your website. Hence, it enhances the conversion rate and increases your revenue.
What Are the Top Market Trends for 360 Car View?
With technological advancement, the automotive industry witnesses a significant shift toward the popularity of cars with 360 views. Such innovative features increased online car shopping, attracting people to check the features of their desired car from their homes. Here are a few pointers discussing the market forces behind this shift:
Online Shopping
As more and more people are buying cars nowadays, it has become crucial for car dealers to create an immersive and informative experience for their customers. With the help of a 360-degree car viewing experience, customers can virtually inspect their desired vehicle from every angle. Moreover, potential buyers can quickly decide whether the car perfectly fits their requirements.
Competitive Edge
Due to excessive competition in the automotive industry, you must seek innovative ways to stay ahead of your competitors. Most car dealerships and manufacturers always seek unique ways to stand out from the crowd. You can incorporate a 360-degree car view feature in your website to offer engaging and interactive content to your potential buyers.
Integrate with Online Marketplaces
In this digital era, more and more online markets offer 360-degree car view features. Moreover, these marketplaces may offer car dealerships the option to add a 3D 360 car exterior viewing feature to the listings. It will help the dealership and marketplace to provide an interactive shopping experience to potential buyers.
How to Create an Effective 360 Car View?
Here are a few things you can focus on when creating an effective 360 car view for your dealership:
Using Professional Camera Equipment
One of the key things you must focus on when creating an effective 360-degree car view for your dealership is using professional equipment. They ensure that the 360 image you click is high definition, without any blur. However, you can download the Spyne.AI application on your phone and use it to click high-quality images.
Uniform Lighting and Background
You must maintain uniform lighting and background while clicking a high-quality 360 image of your car inventory. In addition, you must ensure to adjust the angle and lighting magnitude to eliminate highlights and shadows while clicking the image. You must also check that the background is clear without any distractions to bring a unified look.
Comprehensive Coverage
When clicking a 360-degree car view image for your website, you must capture it from all angles. You must take images of the exterior and closeup shots of the infotainment system and trunk. It will help your buyer to check thoroughly before buying their favorite car and make a sound decision. Moreover, you can highlight the key features in the image to set a competitive edge.
Smooth Interface
When you integrate a 360-degree car viewing feature into your dealership website, you must ensure it is responsive and intuitive. The buyer must seamlessly scroll through your website to enjoy the immersive experience. In addition, you must check the 360-degree image loading speed is quick to offer a smooth experience to your potential buyers.
Mobile Optimization
With more customers using mobile devices, optimizing 360-degree car viewing for mobile is essential. You must ensure that your website is properly optimized for the mobile to offer an enticing experience. In addition, you must ensure that interactive features function smoothly on touchscreens and that images adapt to various screen sizes without compromising quality or performance.
How Spyne Helps Dealerships With 360 Car View?
Spyne.AI offers a powerful tool for creating high-quality 360-degree car viewing images, offering a more user-friendly and accessible solution than traditional methods. Here is how Spyne can assist with its 360 car view tool:
Easy Handling
Spyne web software eliminates the requirement for expensive cameras or any form of specialized equipment. You can download the Spyne application on your smartphone and walk around the car following instructions inside the application.
AI Assistance
The program will provide you with on-screen instructions and ensure that you follow all the necessary positions needed to get an overall 360-degree view. Moreover, it will confirm captured images or inform you if they need to be retaken if that is so.
Automated Editing
Spyne takes care of the streamlined editing work, eliminating the requirement of manual editing. Its software removes unwanted images in the background or people walking by and replaces them with a simple 360 car studio or graphic backgrounds as an alternative.
Reflection Removal and Enhancement
Spyne solves one of the biggest problems in exterior car photography. It removes the reflections on the car’s roof. The AI will automatically clean reflections from windows and body, but add shadows and landscape lighting for a realistic look.
Uniform Illumination
Spyne AI corrects non-uniform capture lighting, ensuring the final image is significantly sharper. It adjusts the angle and lighting magnitude to eliminate highlights and shadows while clicking the image.
Final Word
Henceforth, 360 car views are changing the way a customer views and experiences a vehicle. This is because the features offer an all-rounded and interactive view of the car’s every angle. Moreover, it offers an immersive viewing experience to potential buyers and enhances your brand’s visibility. With more dealerships and online marketplaces embracing 360-degree views, a more immersive buying experience that bridges the gap between online and onsite viewing awaits the buyer.
