Can we give buyers a real-life buying experience in the comfort of their homes? Where do they not only see and read about the external features of the vehicle but also look inside the car? Yes, we definitely can with 360 car interior photography. It lets the dealerships present the car with complete interior and exterior features and specifications. One of the most challenging tasks for panoramic photographers is creating car interior 360s while maintaining quality and being realistic. However, it is worth it as it gives an immersive experience of examining the complete interior view of the car and builds confidence in the dealerships.
What is 360 Car Interior Photography?
360 car interior photography gives website visitors a highly interactive panorama with seamless 360° views from the driver’s seat. Reputed car dealerships offer these trendy virtual tours to ensure customers get a detailed overview before buying a vehicle.
High-quality and user-friendly 360 car interior photos typically satisfy the following criteria:
- These pictures are highly fluid and fit in window sizes ranging between 480 x 360 px to 1024 x 768 px
- The photos are highly compatible to be used on websites supported by HTML5/CSS3, and WebGL
- Visitors can get a comprehensive view of the interior in every possible direction
Therefore, by incorporating car interior photography, it is possible to push your marketing efforts to the next level.
How Can 360 Car Interior Photography be Used?
Capturing a complete car interior is a task, but apart from that, we must know how to utilize them. There are many different 360 car interior photography platforms and websites where people search for them and gather information relating to the vehicles. Listed below are some of the channels where these 360 car interior photos can be integrated:
1) Blogs: Use these pictures in your blog posts if you wish to discuss a new model’s interior features. This facilitates the reader’s ability to picture the characteristics you are talking about.
2) Social Media Posts: Using these photos is a fantastic way of automotive social media marketing and grow your social media following, and build a robust online presence.
3) YouTube Videos: These 360 Car Interior Panoramic Photography can also be included in YouTube videos. A commentary in the film that describes each interior detail in the panoramic image can make a distinctive, guided tour of the car’s interior.
4) Online Showrooms: Since more customers are making purchases online, you can use these 360 photo booth to give them a showroom-like experience at home. Due to the lifelike visuals, customers will think they’re in a dealership showroom examining the automobile in person.
5) Background Images: Selecting a visually arresting background image for your website that will immediately draw in visitors from your target market is critical. Some car sellers utilize backdrop images of vehicles taken from the outside, but you can make yours stand out by using an interior 360-degree photo.
Importance of 360 Car Interior Photography
High-quality 360-degree photo of car interiors are changing how people shop for cars online. Unlike regular pictures, a 360 view lets customers interact with the interior, zoom in on features, and get a real sense of the space.
This engaging experience builds trust, keeps customers interested, and helps them make better choices. Car dealers can see more sales because customers are more likely to buy after a detailed virtual tour.
In addition, a prospective buyer can check the interiors of the car as well. Now, as a dealer, try to understand which one is likely to grab the attention of the customer? As more people use digital tools, investing in 360 car showroom technology is vital to stay competitive in the used car market.
Additionally, close-up 360-degree car interior photos help accentuate the trademark qualities of a specific model. A person can get an overall glimpse which helps them compare the car online and it all happens from the comfort of home.
MDG Advertising’s recent study shows good visuals boost car dealership website attention by 65%. Thus, you can determine how effectively car interior photos can drive traffic to your pages and generate potential leads. This is why such 360 virtual tour car interior images are strategically beneficial for used car dealers.
360 Car Interior Photography -Traditional VS. AI
Photographing car interiors no longer requires purchasing expensive gear or hiring professionals who charge a lot. Instead, dealerships can create high-end visuals of vehicle interiors using AI and seamlessly integrate these elements in their websites.
Below is a comparison of the key features and benefits of traditional and AI-powered photography that will help you choose one:
| Basis | Traditional Car Interior Photography | AI Car Interior Photography |
| Image Consistency | Traditional photography requires dealerships to hire skilled photographers and invest time in both taking and editing photos. So, to make the images consistent and professional for all listings, careful attention to detail is essential, making this process both time-consuming and resource-intensive. | AI-powered images deliver consistent, aesthetically pleasing, and automatically edited vehicle photos. By utilizing advanced algorithms, dealerships can effortlessly produce high-quality, uniform images across all listings, ensuring a professional and visually appealing presentation without the need for time-consuming manual editing. |
| Editing | Editing is a compulsory element that allows dealerships to draw viewers’ attention. Traditional editing usually takes hours or days to process images and make them ready for publishing. | AI algorithms quickly detect all the elements in 360 car photography and make editing a lot more easier and time-saving. Also, AI is useful to enhance details like vehicle’s seats, dashboard, windows, etc. which makes perfect editing. |
| Price | Traditional car interior photography is relatively more expensive as it necessitates hiring highly skilled photographers and buying paid tools for editing. | AI-powered software like Spyne act as an all-in-one package and contribute to long-term cost savings. |
Why Should You Use 360 Car Interior Photography?
There are many reasons to incorporate car interior virtual tours on your dealership’s website. It helps to:
Enhance Visual Appeal
Car buyers who look for new or pre-owned models online, are exposed to plenty of videos and photos on different platforms. Thus, if you use striking interior visuals on your portal, this will make it hard for the target audience to skip your products. This, in turn, will boost the chances of conversion.
Generate an Interactive Experience
AI-powered interior 360 photography typically has a lasting impression for your target audience. As users browse through images on their devices or click to learn more, this interaction not only increases impressions and engagement, but also opens up avenues for remarketing. So, dealerships can reconnect with potential customers and enhance sales.
Surpass the Threat From Competitors
With numerous dealerships vying for attention in the same market, adopting immersive 360 car interior photography can give your business a competitive edge. By offering interactive, detailed images, logos, consistency, your dealership can stand out and attract more customers.
Help the Customers
With so many options available and due to the easy online booking process, auto customers are now up for extensive research before buying. You can offer them incredibly high-quality and realistic 360-degree car photography to help them arrive at purchase decisions. AI algorithms can easily serve this purpose by generating high-quality photos, eliminating the need for individuals to personally visit the showroom to inspect the car.
Best 360 Car Interior Photography Tips
Flawless 360-degree car photography of an interior automobile involves more than just pointing and clicking. This section contains the secrets to achieving results comparable to those of professionals. We’ll provide you a toolkit full of practical tips that covers everything from camera settings and lighting to tactical image capture techniques.
The Ideal Setting
Placement is crucial even for interiors, where you can still view outside via the windows. To guarantee no distracting visuals, try to locate an appropriate spot or shoot in a studio. For 360 degree photography, an aperture of about F/4 works best to blur out any background coming in through the windows.
Cover As Much Ground As You Can
Make sure you draw attention to all of the car’s essential components, such as the seats, the tailgate, and all other parts. You can do this by carrying a list of standard items and determining whether you need anything special (such as cup holders, a center console, or charging plug points).
Turn On the Lights in Every Car Interior
For this, use a light bar and scrim. The sun can create hot spots and stark contrast in certain places during the day, which can cause uneven lighting in pictures of the inside of cars. A scrim can soften the dark regions and dilute some of the natural light from the sun. You can also utilize an Ice Light if you shoot in the dark. To focus the light where you want it, you may use it as a standard lamp or install it on a stand. Footwells have a lot of shadows, and light-reflecting windows are usually trouble spots. Thus, exercise caution when photographing such components.
Nighttime Images for Interior Car Photos
Modern cars make extensive use of LED accent lighting. Make the most of them to get a beautiful impact. Naturally, you must experiment with the best nighttime car photography camera settings.
Changing Up the Inside Pictures
Photos of cars’ interiors can take several forms. To catch different points, adjust the angle of your lens, just like you would for the outside. Sitting in the back seat, aim the driving wheel over the shoulder of the person in front. To add depth to the picture, get closer to the topic until the seat before you become blurry. Alternatively, squat in front of the driver’s side open door and point your upward target at the steering wheel. Your shot will seem more valiant.
Top 5 Car Interior Photography Software
We now know about the benefits and features of 360 car interior photography. However, this is only possible with a perfect automotive software solution. There are many software available, but not every software provides accurate 360 automotive walkaround. Here is the list of top 5 car interior photography software:
| Softwares | Description |
| Spyne | Spyne is a software-as-a-service platform provider that specializes in AI and computer vision. Its main goal is to use these cutting-edge technologies to automate image processing operations. |
| CloudPano | CloudPano 360° virtual tour software empowers you to create 360° virtual tours, which create a responsive and immersive view of the property. |
| Glo3D | Glo3D 360 Car Photography turns your smartphone into a professional studio for taking pictures of cars. We offer a robust end-to-end solution that enables you to record, modify, distribute, and include 360-degree virtual tours into your online storefronts, hence enhancing your online visibility. |
| Autopano Giga | Autopano Giga can handle gigapixel-sized panoramic photos, in addition to the Pro edition. The program is intended for a broad audience of amateur photographers, in addition to professional photographers interested in learning about virtual tours and panoramic photography. |
| PtGui | PTGui is a panorama photo stitching program for Windows and macOS developed by New House Internet Services. It features its own stitching and blending engine and is compatible with Panorama Tools. |
What is The Best Lens for Car Interior Photography?
You need to wisely pick your camera lens for unmatched car photography. While AI can help reduce noise in car interior photos, traditional techniques still produce superior results with careful attention to detail.
Here are some top suggestions from our end:
24-70mm F/2.8 IS
Perfect for semi-tight framing, this lens is perfect for making a car interior virtual tour as it ensures that all the elements stay sharp. Additionally, the focus adjustment ensures that the photographer can shoot at slow shutter speeds – idea for excellent storytelling through images.
50mm F/1.2
This lens is a favorite for dealerships who want to portray unique-looking images. Its sharp optics coupled with shallow depths can easily capture detailed shots even in low light areas.
70-200mm F/2.8 IS
Finally, you may use this staple lens that can capture plenty of exposure shots and express a driver’s POV in the perfect way. It is the go-to option for uncomplicated 360 car interior photography as the lens is combined with autofocus and image stabilizer.
How Spyne Can Help – 360 Car Interior Photography
Spyne AI combined digital imagery and automobile photography. In contrast, the AI platform for digital commerce makes it incredibly simple and reasonably priced to capture 360-degree images or movies. A few clicks will do this; additional hardware or expertise is not required. Here’s how to go about it:
1) Go around the car with your smartphone open and the car 360 view app running. Adhere to the 360 photoshoot guide to ensure your car image fits within the overlay drawing on the screen. The AI-powered solution will instantly confirm the image and alert you if it needs to be captured again.
2) The built-in AI editing capabilities will replace or adjust the background once you’ve taken a car walkaround from every angle and eliminate all extraneous features.
3) Several background options are available, including indoor and outdoor virtual studios.
4) This allows you to take 360-degree automobile photos using your smartphone. It may also help you move your cars from the lot to the internet in minutes.
5) Prospective automobile buyers find the dealership inventory listing more appealing and captivating when it features a 360-degree virtual showroom with inventive spinning vehicle views, which attracts more shoppers.
Conclusion
Although 360 car interior photography may not receive as many likes or shares as exterior car photography, it is still vital to online sales conversions. When your online retail channels have all the necessary information, buyers can virtually assess the car with accuracy. Together with AI-led photography platforms like the Spyne AI app, these tips and tricks will help you produce lead-converting, high-quality car interior photos that will win over more hearts.
